Sign in with Google Everything you need to know from Google Marketing Live
By adapting to queries in real-time, our AI-powered Search tools ensure your message stays relevant. This precision turns simple interest into tangible growth, making every search a competitive edge for your brand.
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Ads in AI Mode
Turn interactions into meaningful results by integrating your brand in generative search.
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AI Brief
Guide AI Max with your own words for better performance and results.
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Business Agent for Leads
Deliver high-intent prospects to sales teams with AI-driven agents.
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AI-Powered Shopping Ads
Eliminate manual deep-dives by giving shoppers the confidence to decide with instant summaries.
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AI Max for Shopping Campaigns
Tailor titles to shopper intent and show the right ads at the right time using Google Merchant Center data.
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Direct Offers
Reduce checkout friction and build trust with flexible promotions.
Fuel your growth with Demand Gen, where trusted creators meet AI-powered relevance to spark discovery, inspire confident decisions, and win new customers before they search.
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Campaign Type Attribution
Accurately measure total campaign value by isolating your Demand Gen conversions.
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Product Feeds Expansion
Create a virtual storefront on YouTube by expanding your product feeds to new verticals.
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Google Maps in Demand Gen
Engage more customers at the right moment directly on Google Maps with your Demand Gen ads.
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Affiliate Partnership Boost
Drive authentic sales and scale your brand by boosting creator affiliate videos in Demand Gen.
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Creator Videos in Asset Picker
Maximize campaign impact by sourcing high-potential creator videos with our AI engine.
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Multimodal Video Creation in Asset Studio
Scale production effortlessly by turning a single core concept into a diverse library of performance based YouTube ads.
Turn fragmented data into a roadmap for success. Our measurement solutions use AI to boost your ROI and optimize budgets, ensuring every dollar works harder.
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Enhanced Budgeting Tools
Forecast budget shifts with precision by harmonizing your MMM, MTA, and Lift data in Google Analytics.
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Qualified Future Conversions
Prove the impact of demand creation campaigns by connecting short-term user actions with long-term revenue.
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Google Tag Gateway
Improve resilience of your measurement signals and drive ROI using server-side tagging.
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Data Manager
Maximize AI performance by seamlessly integrating your data sources into one central hub.
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Meridian GeoX
Isolate the true incremental impact of global media spend to calibrate MMMs accurately.
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Meridian Studio
Scale your measurement effortlessly by customizing hundreds of MMMs via Meridian Studio.
Capture new shoppers and prime your brand for agentic commerce. Turn conversational intent into instant checkout, removing purchase friction while staying in control of your brand, customer relationships, and margins.
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Universal Commerce Protocol
Turn AI discovery into instant action with the Universal Commerce Protocol framework.
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AI-Powered Shopping Ads
Eliminate manual deep-dives by giving shoppers the confidence to decide with instant summaries.
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AI Max for Shopping Campaigns
Tailor titles to shopper intent and show the right ads at the right time using Google Merchant Center data.
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Direct Offers
Reduce checkout friction and build trust with flexible promotions.
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Ask Advisor for Merchant Center
Unlock growth and resolve issues instantly by chatting directly with your product feeds.
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AI Performance Insights
Grow sales using this Merchant Center tool mapping your AI search visibility against demand.
Transform your app into a high performance growth engine supported by agentic implementation. Power better results on iOS with robust new signals, more granular measurement, and advanced bidding strategies
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App Connect
Unify your app’s full power across all campaigns for a seamless customer experience and maximum ROI.
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iOS App Campaign Advancements
Power better iOS results with robust signals, granular measurement, and advanced bidding.
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Deep link agent in Apps Links Assistant
Cut App deep link implementation from days to minutes with an AI agent that automates coding.
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App Connect in Ask Advisor
Prompt Ask Advisor for guided workflows to fix app deep links, set up bidding, and import conversions.
Unify your brand ecosystem in Asset Studio to bring in assets, generate with Google AI, and run one-click tests. Drive ROI with Ask Advisor built with Gemini to optimize, troubleshoot, and build campaigns across surfaces
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Ingest and scale your assets with Asset Studio
Streamline your creative workflow by importing your brand guidelines and assets into Asset Studio.
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Multimodal Capabilities in Asset Studio
Generate policy-ready assets effortlessly by using natural language in our asset studio workspace.
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Creative Insights and Experimentation Capabilities
Prove the value of your assets with frictionless A/B testing directly in Ad Editor.
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Ask Advisor
Drive ROI and collaborate seamlessly across all of your Google advertising platforms at once.
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Ask Advisor in Google Analytics
Uncover hidden growth opportunities using simple, natural conversation in Google Analytics.
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Ask Advisor in Google Ads
Drive campaign growth by turning complex data into visualisations with simple prompts.
The ROI Essentials
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Your biggest opportunity is an expanding Google Search universe. Follow this blueprint and discover your personalized action plan to maximize your performance.
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Build and activate your Data Strength by connecting your data sources & maximizing your signals in Data manager and Google tag gateway.
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Align your Smart Bidding strategies to your business goals, steering Google AI to capture high-value outcomes for your business.
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Adopt AI Max for Search Campaigns and Performance Max with text customization and final URL expansion to drive your goals.
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Follow best practices to boost your site’s visibility and engage more people as Google Search evolves.
Learn directly from our product experts in Search
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Jun 4 at 11 AM PT
Prepare your campaigns for the new era of Search
Get a deep dive on leveling up your Search strategy with AI Max and Performance Max to expand reach, create demand, and generate measurable growth.
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Jun 16 at 11 AM PT
Maximize your ROI with the Google Ads Budget Blueprint
Uncover strategies to move beyond budget limits and fuel business growth with a demand-led approach to Search.
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On demand
Unlock AI Performance: Master your Data Strength
Learn how Google’s innovative Data Strength solutions, like Google Tag Gateway and Data Manager can transform your data into real results.
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YouTube is where creator-led culture meets AI-powered performance. Follow this blueprint and discover your personalized action plan to unlock the full ROI of Demand Gen campaigns.
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Prioritize Data Strength for Demand Gen by implementing sitewide Google tag, upgrading to Google tag gateway, and connecting your data sources in Data Manager.
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Use Smart Bidding strategies to achieve target cost or volume goals, and set adequate budget:bid ratio to sustain performance.
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Drive maximum performance through creative asset variety and creator partnerships boost on YouTube.
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Find your next high-value customers dynamically with optimized targeting and new customer acquisition goals.
Learn directly from our YouTube product experts
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On demand
Unlocking better ROI on YouTube: Optimize your reach and frequency
Master the latest optimal YouTube reach and frequency best practices to drive brand growth and connect with your audience on YouTube.
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On demand
Drive ROI with Google AI-powered Video campaigns
Scale your brand with Google AI-powered Video campaigns to reach unique audiences and drive full-funnel ROI.
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On demand
Back by demand: Learn how to unlock performance on YouTube
Level up your strategy with refreshed, field-tested best practices for Demand Gen campaigns that drive the highest ROI on YouTube and beyond.
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Google gives you a direct path to growth in the era of agentic commerce. Follow this blueprint and discover your personalized action plan to drive sales.
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Boost product discoverability and accuracy by enriching your product feed with more details and setting up your Brand Profile and Business Agent(1) in Merchant Center.
(1) Available US. Geo Expansion soon.
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Maximize Data Strength with Data Manager, Conversions with Cart Data, and Google tag gateway.
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Drive sales with AI Max for Search, Performance Max, and Demand Gen using flexible budgets and Smart Bidding. Plus, supercharge your Shopping campaigns by turning on AI Max.
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Follow best practices to boost your site’s visibility and engage more people as Google Search evolves.
Learn directly from our Commerce product experts
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On demand
Unlock AI Performance: Master your Data Strength
Learn how Google’s innovative Data Strength solutions, like Google Tag Gateway and Data Manager can transform your data into real results.
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Jun 4 at 11 AM PT
Prepare your campaigns for the new era of Search
Get a deep dive on leveling up your Search strategy with AI Max and Performance Max to expand reach, create demand, and generate measurable growth.
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On demand
Back by demand: Learn how to unlock performance on YouTube
Level up your strategy with refreshed, field-tested best practices for Demand Gen campaigns that drive the highest ROI on YouTube and beyond.
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Your app is your direct connection to your most valuable customers. Follow this blueprint and discover your personalized action plan to drive installs.
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Build your data strength with the latest Google Analytics for Firebase SDK (with on device conversion measurement for iOS apps) and unlock more comprehensive 3P reporting with Integrated Conversion Measurement.
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Align your bidding strategies with your unique business goals with AI-powered Smart Bidding strategies.
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Drive deeper impact with High Engagement formats for your creative assets.
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Drive seamless user journeys and boost conversions from your loyal app users with App Connect and app audience re-engagement.
Learn directly from our product experts on Apps
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Jun 25 at 11 AM PT
Winning strategies for iOS apps with Google
Learn how to reach new audiences on iOS with Google’s latest performance and measurement advancements on iOS.
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Jul 15 at 11 AM PT
Use App Connect to maximize the ROI of your Google Ads campaigns
Discover how App Connect drives business results by seamlessly guiding customers to their most valuable in-app experiences, eliminating friction for profitable action.
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On demand
Stay ahead with the latest Smart Bidding and Budget innovations
Learn more about the latest product launches in Smart Bidding and budgets and how to apply these features to your campaigns.
Beyond the broadcast
Unlock Growth with YouTube
YouTube fireside chat: Leading agencies share blueprints to find and convert new audiences.
Prove your YouTube Performance
Scale YouTube: Learn measurement tactics to prove incremental impact and gain the confidence to spend.
The Future of Agentic Commerce
Prepare for the Agentic Era: Deep dive into agentic commerce & scaling with Google innovations.
How to Win Holiday Season
Win 2026 holiday shopping: AI ad solutions to capture demand, control margins, and win every moment.
The Science of Demand
Learn about “the science of demand”: the math behind how Google Analytics drives profitable growth.
Lead Gen in the Age of AI
Discover the innovations that will increase lead volume and nurture leads through to final sale.
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Google Ads Impact Awards
Meet the Google Ads Impact Awards winners. Learn about the agencies and in-house marketers behind the advertisers who are setting new benchmarks for excellence with AI and Google Ads.
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Frontier CMO podcast: Unlocking the Creative Frontier
In this special edition taped live at GML, Josh Woodward, VP of Google Labs & Gemini and Robert Wong, VP of Google Creative Lab, share how AI is empowering marketers to produce more emotive, connective, and previously impossible work.
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Ads Decoded podcast: GML Special
Join Ads Product Liaison Ginny Marvin as she unpacks the latest ads innovations across Search and YouTube with the product teams behind the day’s biggest announcements.
