Key benefits
- Leverages retailer first-party data: to reach the right customers at scale.
- Optimizes for conversions and sales: at all stages of the customer journey using Google AI.
- Simplifies campaign management: through a streamlined, shared data ecosystem between retailers and brands.
- Enhances reporting transparency: by closing the loop between digital discovery and final purchase.
New for 2026
Expansion of Commerce Media through Google Ads to support Demand Gen inventory, enabling brand-retailer collaboration on YouTube, Discover, and Gmail