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Get the inside track with Ads Decoded [[podcast]]

Go beyond the headlines. Join Ads Product Liaison Ginny Marvin as she takes your questions directly to the people designing and building Google Ads.

How AI is changing Google Search behavior and what it means for advertisers
With Shivani Mohan

YouTube thumbnail for Google Ads Decoded featuring the Google Ads logo and the title “Inside Search behavior research” in bold black text. Below, two rounded video frame cutouts display guest Shivani Mohan smiling on the left and host Ginny Marvin speaking into a microphone on the right. Subtitle at the bottom reads: “Adapt ads for discovery in AI Mode and AI Overviews.”

How to guide campaign spend with Google Ads budget and bidding controls
With Tal Akabas

Demand Gen campaign creative, explained: asset variety, testing, and fatigue
With Alejandro Osio

Promotional thumbnail for the "Ads Decoded" podcast by Google Ads, titled "Lead Gen special" with the subtitle "Feeding Google AI the right signals to find more buyers." The right side of the graphic features three stacked, rounded-corner photo cutouts of a man and two women speaking into podcast microphones in a studio setting.

How to drive better Google Ads lead gen with first-party data
With Natalia Böhm & Stephen Chang

How to prepare your Google Ads retail campaigns for holiday shopping
With Enric Durany

Attribution, incrementality & MMM: The modern measurement trifecta
With John Chen

A promotional banner for the Google Ads podcast "Ads Decoded" with the header "Tackle Q4 feed prep" and the subheader "Get the holiday AI playbook from Google experts." Below the text, three video feeds of the speakers are displayed side-by-side in a rounded horizontal panel.

How to get your product data holiday ready on Google Merchant Center
With Bhaskar Deva & Scott Ruffner

Google Marketing Live: Backstage with our product experts
With Vidhya Srinivasan, Christine Turner,
Josh Moser & Chris Monkman

Promotional thumbnail for the "Ads Decoded" podcast by Google Ads, titled "Advertisers' guide to YouTube Creator Partnerships," featuring host Ginny Marvin and guests Sarah Hathiramani & Charles Boyd.

On-brand, at scale: Driving performance with AI creative
With Sarah Hathiramani & Charles Boyd

Promotional thumbnail for the "Ads Decoded" podcast by Google Ads, titled "Advertisers' guide to YouTube Creator Partnerships," featuring host Ginny Marvin and guest Melissa Hsieh Nikolic.

Why your Google Ads strategy needs the voice of YouTube Creators
with Melissa Hsieh Nikolic

A Google Ads promotional graphic with the text "Ads Decoded" and "The retail advertising special". The image features the host Ginny Marvin, and two members of the Google Ads product team — one women and one man — smiling against a white background with a colorful vertical stripe accent on the left.

How to build a retail growth engine in 2026
with Firas Yaghi & Nadja Bissinger

Mastering lead quality in the AI era
with Mimi Forsythe & Lydia Azaret

Budgets, bidding & AI-powered campaigns
with Carlo Buchmann & Kristina Park

Reimagining ads for the new era of Search
with Adam Bullock & Abby Butler

Is your Search campaign structure limiting ROI?
with Brandon Ervin

What Google Analytics is doing to win back advertisers
with Eleanor Stribling