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Learn about the newest controls and reporting features in Performance Max.

This year, advertiser feedback has fueled significant improvements to Performance Max (PMax) campaigns, and we’re continuing to help you reach your audience and gain more visibility with two key updates.

Learn about the newest controls and reporting features in Performance Max.

Use the power of Gemini to understand why people are calling so you can find your best leads, skip the time-wasters, and see exactly what drives a sale.

Connect with leads and continue nurturing them with text messaging.

Drive better results for lead generation by sharing your consumer journey data with Google AI, allowing it to understand and optimize bidding at every stage.

Meet your travelers in the moments that matter with AI Max.

AI Max brings the best of Google AI into your Search campaigns with a suite of targeting and creative enhancements. With AI Max, you can power up your ads performance and be ready for the next era of Search without changing your current setup — all while getting the controls and reporting transparency you need.

New AI-powered budget pacing that follows consumer demand and maximizes the visibility of your ads – all while sticking to your budget.

Convert terms you never thought to reach across both Search and Shopping.

Set a fixed total budget with a specific start and end time.

Reach new audiences by selecting the bidding mode that aligns with your acquisition strategy.

Gain clear visibility into the cost of missed growth opportunities due to bid and budget constraints with visual reporting.

Your command center to master the sales funnel.

Attribute the full value of your conversions from Demand Gen campaigns to optimize in-platform and calibrate cross-platform.

Turn your Demand Gen ads into a virtual storefront, helping consumers discover and shop your product catalog on YouTube - now across more formats and verticals.

Google Maps inventory is now available to engage more customers at the right moment in your Demand Gen campaigns.

Leverage organic YouTube affiliate videos at scale with affiliate partnerships boost, amplifying existing organic shopping content from creators.

Elevate your campaign creative by effortlessly boosting creator videos directly within the Google Ads asset picker during campaign setup.

Create more relevant YouTube ads to drive results–from just a few prompts. Powered by Google’s latest generative AI models including Gemini, Veo and Nano Banana, you can go from creative brief to storyboard and final production, all in one workflow.

Effortlessly create new campaigns in Google Ads with relevant settings from your existing Performance Max campaigns paired with Demand Gen best practices.

Demand Gen campaigns are now available in Commerce Media Suite, allowing you to use retailers’ first-party data to reach high-intent shoppers across YouTube, Discover and Gmail.

Unlock hyper-personalized video ads at scale by adding your Google Merchant Center product videos to Demand Gen campaigns.

Streamline purchase journeys by directing Demand Gen viewers to a merchant’s checkout page when they are ready to buy.

Enable your Demand Gen campaigns to optimize towards view-through conversions, driving more conversions in less time for YouTube.

Prove the additional impact of your Demand Gen campaigns alongside Performance Max.

Harmonizes marketing mix modeling, multi-touch attribution, and incrementality tests