Skip to content

Want to create a new Google Ads account?

You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Create New Account

Want to create a new Google Ads account?

You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Create New Account
Accelerate with Google

Convert faster on YouTube with April’s Demand Gen Drop.

April 2026

Social Module

Share

Demand Gen is a key driver of new customer acquisition, leading to an 18% higher share of conversions from new customers compared to the paid media average.1

Two new launches will scale that performance even further:

  • Demand Gen in Commerce Media Suite: We’re expanding Commerce Media Suite to support Demand Gen inventory in Google Ads, building on existing support in Display & Video 360 and Search Ads 360. With this update, you can use retailers’ first-party catalog and conversion data to reach high-intent shoppers across YouTube, Discover and Gmail.
  • View-through conversion (VTC) optimization: In Google Ads, you can now enable your Demand Gen campaigns to optimize towards view-through conversions for YouTube. VTC optimization drives more conversions in less time, aligning with capabilities you may use on other ad platforms.

YouTube will take center stage at Google Marketing Live, showcasing new Demand Gen solutions to help deliver your next wave of growth. Secure your virtual front-row seat to Google Marketing Live for the biggest announcements.

Return to top of page
Demand Gen in Commerce Media Suite

We’re expanding Commerce Media Suite to support Demand Gen inventory in Google Ads. You can leverage retailer first-party catalog and conversion data to reach high-intent shoppers across YouTube, Discover, and Gmail.

Sources:

  1. Fospha, Demand Gen and YouTube Playbook, Global, 2025, n=127 Retail brands across fashion, cosmetics, consumer goods (food, drink and other), 2024-2025