Skip to content

Want to create a new Google Ads account?

You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Create New Account

Want to create a new Google Ads account?

You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Create New Account
Accelerate with Google

View-through conversion (VTC) optimization

Enable your Demand Gen campaigns to optimize towards view-through conversions, driving more conversions in less time for YouTube.

Social Module

Share

Key benefits

  • Accelerate Results: by capturing more conversions in a shorter amount of time.
  • Scale campaign performance: by increasing conversion volume and maximizing budget utilization.
  • Leverage Google AI: to find and bid on users most likely to convert.
  • Drive strategy alignment: by adopting apples-to-apples approaches across various social platforms.
View-Through Conversion Optimization image

Optimizing for VTCs can help bridge the data gap on platforms where ‘view-then-buy’ behavior is prevalent

New for 2026

A new bidding enhancement for Demand Gen that allows advertisers to include and optimize for View-Through Conversions (VTC) alongside existing click abased conversions.

Return to top of page