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Want to create a new Google Ads account?

You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Create New Account

Want to create a new Google Ads account?

You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Create New Account
Accelerate with Google

Checkout Links

Streamline purchase journeys by directing Demand Gen viewers to a merchant’s checkout page when they are ready to buy.

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Key benefits

  • Streamline the path to purchase: with seamless checkout experience for viewers of your Demand Gen campaigns.
  • Drive better results with minimal effort: by offering a way to checkout directly from your ad.
Checkout Links image

On average, advertisers who provided Checkout URLs saw conversion uplifts of +6% on Demand Gen

Source: Google/YouTube Internal Data, US, Sep 2025

New for 2026

  • Expanding the ability to add checkout links to your Demand Gen campaigns in 9 new markets, allowing merchants to move shoppers from discovery to completed sales.
  • Checkout links have also expanded to YouTube Shorts and in-feed ads in Demand Gen.

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