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You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

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Smart Bidding Exploration expansion

Convert terms you never thought to reach across both Search and Shopping.

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Key benefits

  • Capture traffic from more diverse sources: AI-powered bidding taps into performance from a wider range of unique search categories that match your existing targeting
  • Scale conversion volume within your existing targeting: Bid more expansively and reach more searches within your current targeting by adjusting the ROAS tolerance. This helps capture more total sales than you could before.
Smart Bidding Exploration Expansion image

New for 2026

Smart Bidding Exploration will now let you expand your reach across both Search and Shopping traffic and will soon be available in Performance Max and Shopping campaigns.

Search campaigns using Smart Bidding Exploration on
average see +27% more unique converting users

Google Internal Data, Global, Search text ads, Jan 1 - Feb 20, 2026

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