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You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

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Want to create a new Google Ads account?

You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Create New Account
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Direct Offers

Deliver your most persuasive promotions directly within AI Mode and Search, at the exact moment shoppers are ready to buy.

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Key benefits

  • Close the Sale with High-Intent Shoppers: Direct Offers allows advertisers to present exclusive discounts—like a special 20% off—directly to shoppers who are ready to buy. By surfacing these offers at the moment of discovery, retailers can provide the extra incentive needed to help the shopper prioritize value and help the retailer successfully close the sale.
  • Build Shopper Trust: Ensure shoppers get better value without having to hunt for deals elsewhere. Give shoppers confidence that they are receiving a great deal right when they need it.
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New for 2026

  • Expanded placement: We’re expanding Direct Offers from the AI Mode product viewer to the AI Mode answer, enabling retailers to feature discounts alongside other relevant products during exploration.
  • Bundling: Brands can upload a variety of promotions, including discounts, giveaways, and local coupons, supply their eligible products and guardrails, and use AI Brief to reach the right audiences. Gemini then constructs a customized deal—like a highly relevant product bundle—to present the most compelling deal for that specific search.
  • Native Checkout:We’ve added native checkout integration for UCP merchants. This gives shoppers a faster way to secure promotional products, helping merchants seamlessly turn high-intent research into completed sales.
  • Travel expansion: Soon, travel partners will be able to surface exclusive hotel booking rates directly within a customer’s AI-assisted trip planning.
  • Enable with AI: AI Max and PMax advertisers can now natively create Direct Offers within the Google Ads UI and set value limits to ensure deals stay active without overspending. This complements existing workflows, allowing retail and hotel advertisers to seamlessly manage their offers directly from Merchant Center and Hotel Center.
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