Key benefits
- Increase your visibility: to high-intent users exploring Google Maps.
- Leverage channel controls: to opt-in or out of Maps inventory based on your brand or campaign needs.
- Use non-disruptive ad formats: like Promoted Pins in Browse and Directions modes.
- Allow Google AI to serve: visually engaging local ads that drive foot traffic and discovery.
New for 2026
A new inventory expansion for Demand Gen that introduces Google Maps as a selectable channel, allowing advertisers to reach users in Browse, Directions, and Entity/Place Details modes.