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Want to create a new Google Ads account?

You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Create New Account

Want to create a new Google Ads account?

You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Create New Account
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Campaign total budgets

Set a fixed total budget with a specific start and end time.

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Key benefits

  • Set total budgets: Have a campaign spend exactly what you want over a specific date range. A simple alternative to daily budgets that aims to utilize your entire budget within a given timeframe without overspending.
  • Support short burst campaigns or longer season events: Fuel your next flash sale, product launch, or major event with campaign total budgets. Whether it’s a quick 72-hour test or a month-long push, you can launch with total confidence.
  • Reduce the number of manual campaign tweaks: Hit spend goals without needing to update budgets daily.
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We found that advertisers using campaign total budgets saw a 66% average reduction in manual budget adjustments compared to using daily budgets

Source: Google Internal Data, Comparing daily budgets in January 2026 to campaign total budgets from August 2025 - March 2026.

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