Build for Demand Gen: Creative Drives Results

Demand Gen makes sure the right ad finds the right person, but creative is what gets them to buy. Adding creative across horizontal, vertical and square ratios lets your ads serve every placement on YouTube. Advertisers who adopted creative variety saw on average over 23% higher conversions.¹

Building creative variety doesn’t have to be a heavy lift.

And you don’t need a massive production budget either. Start with your existing creative and build from there, leaning into the genres audiences actively seek out on YouTube:

• With your brand’s assets:

  • Take your existing TV and social assets, and re-edit them to focus on the product.
  • Make the most of those shoots by capturing a product focus video. You can also shoot content straight from your phone.

• With creators:

  • Brief creators who already have authority in your vertical to speak authentically about your product. Brief assets across ratios.

• With Google AI:

  • Create new assets from scratch and build on existing ones with Gemini Omni in Asset Studio.

How to Generate Creative Variety with Gemini Omni

1. Anchor your brand: Enter your landing page URL and core brand guidelines so all generated visuals, fonts, and tones stay strictly on-brand.
2. Generate ideas: Upload existing assets—such as social stills, packaging images, or product shots—or provide a short prompt to draft storyboard concepts, video drafts, and product angles tailored to YouTube genres.
3. Edit via prompt: Use conversational chat prompts to refine scenes, swap voiceover styles, tighten pacing, or reformat between horizontal, square, and vertical.
4. Publish: Push your finalized multi-format video and image assets directly into your Demand Gen campaigns.

Rule of Thumb

• Build at least 3 videos and 3 images across horizontal, vertical and square ratios.

Start building for Demand Gen today.