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Want to create a new Google Ads account?

You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

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Want to create a new Google Ads account?

You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Create New Account
Accelerate with Google

Product feeds expansion

Turn your Demand Gen ads into a virtual storefront, helping consumers discover and shop your product catalog on YouTube - now across more formats and verticals.

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Key benefits

  • Easy to set up: by simply connecting your Merchant Center feed to Demand Gen campaigns.
  • Pairs immersive video with products: allowing shoppers to see your product in action while exploring your catalog.
  • Drives more sales: by showing the right products to the right audience at the right moment.
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Demand Gen campaigns with large product selections typically see a 33% increase in conversions when adopting product feeds.

Source: Google data, Global, May to June 2025, based on performance data for campaigns active since Q1 2024 with over 50 products in merchant feed

New for 2026

Product feeds are expanding:

  • New verticals: Vehicle feeds will be eligible for product feeds in Q3 2026.
  • New video attribute on Merchant Center: We’re introducing a new video link attribute in Merchant center feed to enable a scalable way to feature your product videos.
  • New surfaces: Product feeds will be shown across more viewing experiences, including YouTube Pause ads and tablet devices.

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