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You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

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Want to create a new Google Ads account?

You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Create New Account
Accelerate with Google

Product feeds expansion

Tailor your ads with Google AI to find and convert consumers with dynamic, relevant, and multi-format creatives that grab attention and spur action in the right moment.

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Key benefits

  • Easy to set up: by simply connecting your Hotel Center and Action Center feeds to Demand Gen campaigns.
  • Pairs immersive video with hotel and travel experiences: allowing travelers to see your offerings in real-time.
  • Drives more bookings: by showing the right inventory to the right audience at the right moment.
Product Feeds Expansion image

Demand Gen campaigns with large product selections typically see a 33% increase in conversions when adopting product feeds.

Source: Google data, Global, May to June 2025, based on performance data for campaigns active since Q1 2024 with over 50 products in merchant feed

New for 2026

Product feeds are expanding:

  • Travel feeds: Turn traveler inspiration into bookings by spotlighting your tours, attractions, and activities with engaging image carousels.
  • Personalization: Connect travel intent signals from Search, Maps, and YouTube to intelligently match hotel advertisers’ most relevant properties to interested travelers.

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