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You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

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Want to create a new Google Ads account?

You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Create New Account
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AI Brief

AI Brief—powered by Gemini—offers a new way to use your own words to guide AI Max for Search Campaigns. Performance Max and AI Max for Shopping campaigns to follow.

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Key benefits

Give Google AI more context to better steer performance: Using your own words means you can give Google AI rich context and nuance about your business, brand, and how you want to show up to your customers.

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Provide rich context by briefing AI on your business, what you want your messages to say, and who you want to reach.

  • Messaging Guidelines: Tell Google AI exactly what your ads should — and shouldn’t — say, e.g., “never mention prices” or “focus on my fall collection.”
  • Matching Guidelines: Set boundaries for the searches you want to capture or avoid, e.g., “avoid searches for in-person degrees.”
  • Audience Guidelines: Reach your audience and serve them tailored messages, e.g., “for people who are health conscious, highlight our clean products.”

Once you’re done, AI Brief will show you sample assets and searches to make sure the direction is right.

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