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Want to create a new Google Ads account?

You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Create New Account
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AI Max for Search campaigns

AI Max brings the best of Google AI into your Search campaigns with a suite of targeting and creative enhancements. With AI Max, you can power up your ads performance and be ready for the next era of Search without changing your current setup — all while getting the controls and reporting transparency you need.

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Key benefits

  • Maximize reach and drive performance: Expand your keywords to find untapped, performant queries with broad match and keywordless technology.
  • Enhance creative relevance in real-time: Use AI to optimize creative content based on your customers’ unique interests, preferences and context. Then send them to the most relevant pages on your website.
  • Get the control and transparency you need: Steer campaigns with controls that give you the precision you previously used keywords for. And get new actionable insights to optimize your campaigns.
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AI Max for Search campaigns already using search term matching see an average of 7% more conversions or conversion value at a similar CPA/ROAS by enabling text customization and final URL expansion.

Source: Google internal data, Global, 2026; for non-Retail advertisers.

New for 2026

AI Max for Search campaigns has officially moved out of beta
since April, now with better performance quality across creative and targeting capabilities. This May, we’re excited to introduce more improvements that will enhance your ad experiences and offer you greater control and transparency, specifically AI Brief and text disclaimers.

For advertisers in regulated industries, you can guarantee legally required text always appears in your ads by using text disclaimers—even when using final URL expansion. While you could do this today with pinning in text customization, this functionality was not compatible with final URL expansion.

We’re also bringing the power of AI Max to more customers. Retailers now get the best of Google AI and new formats through AI Max for Shopping. Travel Ads are also now available in Search Campaigns, bringing AI Max to travel-specific formats.

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