Creative variety is the biggest driver of ad performance across Google YouTube campaigns, including Demand Gen. However, producing multiple high-quality video formats—vertical, horizontal, and square—has traditionally been a heavy lift for marketers.
Starting today, Google DeepMind’s flagship model, Gemini Omni, is enabling new multimodal video creation capabilities directly within Asset Studio in Google Ads. Gemini Omni makes creating videos easy. Get started in 4 simple steps:
- Step 1: Anchor Your Brand — Import your existing brand guidelines and URL into Asset Studio.
- Step 2: Generate Concepts — Enter a brief prompt or select existing static assets to generate high-quality video storyboards and motion scenes.
- Step 3: Refine with Prompts — Use prompts to fine-tune each scene, voiceovers, pacing, and aspect ratios.
- Step 4: Package & Deploy — Export multi-format assets directly into your Demand Gen, Performance Max, or other YouTube or Google campaigns.
Here’s how multimodal video creation with Gemini Omni transforms your workflow:
- Prompt to edit: Refine scenes, adjust backgrounds, or tweak styling in real time using natural language commands that build on your previous instructions.
- Build-in brand integrity: Adhere to visual and tone standards with reasoning-backed scene generation. Our model doesn’t just build scenes that look real; it reasons about what should happen next to ensure every AI-generated asset adheres to your visual and tone standards while maintaining brand integrity.
- Multi-format scaling: Effortlessly produce horizontal (16:9) and vertical (9:16) video variations tailored across Google and YouTube surfaces.
- Enterprise-grade protection: Safeguard content using imperceptible SynthID watermarking to provide full transparency and protection.
“Over half of SMBs globally on Google Ads now use Google AI to create or optimize their creative.”
Multimodal capabilities powered by Gemini Omni are rolling out globally as a free feature inside Google Ads.
Ready to see Gemini Omni in action? Explore Gemini Omni in Asset Studio today.