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Want to create a new Google Ads account?

You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Create New Account

Want to create a new Google Ads account?

You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Create New Account
Accelerate with Google

Campaign Type Attribution

Attribute the full value of your conversions from Demand Gen campaigns to optimize in-platform and calibrate cross-platform.

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Key benefits

  • Capture all Demand Gen conversions: whether your ads drove immediate or downstream sales.
  • Expand campaign intelligence: beyond Platform Comparable conversions reporting to an active attribution model.
  • Optimize your campaign: bidding without the influence of other Google campaign types.
  • Compare across platforms: by attributing conversions in a similar way to paid social.

New for 2026

Evolving beyond a reporting view, this new solution enables advertisers to attribute and bid toward all Demand Gen conversions, without the influence of other Google campaign types.

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