Key benefits
- Built-in relevance: While clearly labeled as an ad, new formats are integrated directly into AI-generated responses, bringing attention to your offer while staying relevant to the consumer search.
- Ads that reason: Powered by AI Max and Performance Max, we’re building new formats that adapt their creative and explain exactly why your product is the best answer to a question.
- Conversations that convert: At the exact moment when being helpful makes all the difference, these ads show verified product details that help users make faster decisions.
New for 2026
With ads in AI Mode, your ads don’t just show, they solve.
We’re testing a new generation of ads format that moves users from discovery to decisions, and turns interactions into meaningful opportunities for your brand. More visual, capable of reasoning, directly integrated (while clearly labeled), these formats allow us to bring a new level of helpfulness to both the user and the advertiser.