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AI Max for Shopping campaigns

The one-click AI Max toggle is coming to Shopping campaigns, allowing retailers to future proof their Shopping campaigns for the next generation of Search.

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Key benefits

AI Max for Shopping campaigns lets retailers meet shoppers’ intent before they even search for specific product details. It uses your Merchant Center feeds to transform product data into dynamic Shopping ads that answer conversational queries thanks to:

  • Text customization: Generates ad copy for your Shopping ads so that they speak directly to shopper intent and conversational queries.
  • Final URL expansion: Matches your site’s most relevant landing pages to a shopper’s intent.
  • Optimal format selection: Unlocked via Final URL expansion, it automatically selects the best format — text or Shopping ads — based on what is most relevant to the shopper’s needs.

Ultimately, AI Max for Shopping campaigns can help optimize ad copy and capture the complex, long-tail searches that traditional Shopping campaigns miss, providing an easy, one-click upgrade for immediate incremental reach.

On average, advertisers that activate AI Max for Shopping will typically see +5% more conversions / conversion value at a similar CPA/ROAS1.

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How to activate

If you’re already using Shopping campaigns, upgrade to AI Max in one click.

You retain your existing product targeting controls and bidding flexibility, with the option to turn off Final URL expansion at any time to restrict ad delivery to Shopping ads while still receiving the benefits of Text customization.

And for cross-channel performance, Performance Max remains your go-to.

Final URL Expansion and formats selection are already active there, with text customization for Shopping ads arriving as a new addition.

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1Source: Google internal data, Global, 2026; for Retail advertisers.