Sign in with Google Key benefits
AI Max for Shopping campaigns lets retailers meet shoppers’ intent before they even search for specific product details. It uses your Merchant Center feeds to transform product data into dynamic Shopping ads that answer conversational queries thanks to:
- Text customization: Generates ad copy for your Shopping ads so that they speak directly to shopper intent and conversational queries.
- Final URL Expansion (FUE): Matches your site’s most relevant landing pages to a shopper’s intent.
- Optimal Format Selection: Automatically selects the best format — text or Shopping ads — based on what is most relevant to the shopper’s needs.
Ultimately, AI Max for Shopping campaigns captures the complex, long-tail searches that standard Shopping campaigns miss, providing an easy, one-click upgrade for immediate incremental reach.
How to activate
If you’re already using Shopping campaigns, upgrade to AI Max in one click.
You retain your existing product targeting controls and bidding flexibility, with the option to turn off Final URL Expansion (FUE) at any time to restrict ad delivery to Shopping ads.
And for cross-channel performance, Performance Max remains your go-to.
Final URL Expansion and formats selection are already active there, with text customization for Shopping ads arriving as a new addition. Text customization will enable AI-powered Shopping ads in Performance Max.
