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Want to create a new Google Ads account?

You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Want to create a new Google Ads account?

You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Journey-aware bidding

Drive better results for lead generation by sharing your consumer journey data with Google AI, allowing it to understand and optimize bidding at every stage.

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Key benefits

  • Bidding with the whole story: Target CPA campaigns on Search now learn from every goal – biddable or not, to sharpen predictions and boost performance.
  • Better visibility, better conversions: Eliminate blind spots and uncover new bidding opportunities that can actively shape the path to purchase and focus on the results that actually grow your business.
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New for 2026

This backend upgrade is now available in beta for Search campaigns with Target CPA. To enable it, all you have to do is give Google AI enough visibility into your lead journey by importing the necessary conversion actions.

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