Key benefits
- Bidding with the whole story: Search campaigns with Target CPA or Maximize conversions bidding strategies now learn from every goal – biddable or not, to sharpen predictions and boost performance.
- Better visibility, better conversions: Eliminate blind spots and uncover new bidding opportunities that can actively shape the path to purchase and focus on the results that actually grow your business.
New for 2026
This backend upgrade is now available in beta for Search campaigns with Target CPA and Maximize conversions. To enable it, all you have to do is give Google AI enough visibility into your lead journey by importing the necessary conversion actions.