Key benefits
- Fuel creative variety: Creative variety helps ensure you are reaching the audiences you care most about across YouTube inventory for optimal results.
- Performance-based Creative: Each creative asset is data-backed, built using deep performance insights.
- Create video with ease: Fuel and scale your video production without significant resources or time investment.
New for 2026
Multimodal video creation streamlines our AI models into a single workflow that helps advertisers ideate, storyboard, and generate video campaigns. This unlocks creative variety to fuel results without significant resources.
Source: Ekimetrics creative MMM meta analysis including 4 US brands and 9 EMEA brands commissioned by Google in 2024; Research spans 44 models and 2096 campaigns from beauty, luxury, hospitality, and automobile verticals between 2019 and 2024.