Sign in with Google Key benefits
- Build Credibility: by using trusted creators for instant brand credibility and intent.
- Streamline the licensing: and discovery of organic affiliate content for paid promotion.
- Shorten the path to purchase: by featuring ‘Shop’ CTAs on creator videos.
- Amplify the reach: of proven, product-focused creator reviews and tutorials.
YouTube is the #1 most trusted platform globally for creator content about products or services people want to purchase.
Source: Google/Kantar, Future of Video, n=19820 YouTube viewers, n=43867 weekly video viewers 18-64, fielded from (1/27/25-4/24/25). Calculated by aggregating iterative, head-to-head comparison data of YouTube vs. each top 10 competitor across 21 markets (US, CA, BR, MX, DE, ES, FR, IT, KSA/UAE, NL, PL, SE, UK, AU, ID, IN, JP, KR, PH, TW). Competitive set includes 10 market competitors: Linear TV, Netflix, Disney+, Amazon Prime Video, Max/HBO, Facebook, Instagram, TikTok, X (Twitter), Snapchat.
Source: Google/Kantar, Future of Video, n=19820 YouTube viewers, n=43867 weekly video viewers 18-64, fielded from (1/27/25-4/24/25). Calculated by aggregating iterative, head-to-head comparison data of YouTube vs. each top 10 competitor across 21 markets (US, CA, BR, MX, DE, ES, FR, IT, KSA/UAE, NL, PL, SE, UK, AU, ID, IN, JP, KR, PH, TW). Competitive set includes 10 market competitors: Linear TV, Netflix, Disney+, Amazon Prime Video, Max/HBO, Facebook, Instagram, TikTok, X (Twitter), Snapchat.
New for 2026
A new advertising solution that enables merchants to discover and boost organic YouTube Shopping affiliate videos within paid campaigns like Demand Gen.
