Key benefits
- Unify your Search strategy: Launch and manage your travel ads from a single campaign type, with added transparency and controls. Eliminate the guesswork of splitting budgets between individual ad formats. For the first time, see and optimize your total footprint across the SERP from a single view.
- Drive better ROI: Access Search Campaigns’ features, including the full Search bidding suite. Plus Data-Driven Attribution, keyword and Search term reporting, and true tROAS automation for all your travel assets.
- Build and scale: Instantly activate and scale ad formats like Travel Promotion Ads, Booking Links and travel feeds in Search ads to new verticals like ‘Events’ or ‘Car Rentals’, without friction.
New for 2026
We have brought travel assets directly into the Search ecosystem with AI Max. This simplifies your workflow by giving you full access to our most advanced bidding and reporting tools in one place.
From multiple campaigns needed to buy formats, to just a single buying door for all travel formats. From limited feature availability, lacking the latest target and creative enhancements, to all the power of AI Max improved targeting, automated creative and landing pages, in real-time as they’re released. And finally, from a fragmented reporting and performance view to a single view of performance, feeding maximum optimization.