Turn discovery into action with September’s Demand Gen Drop.

Demand Gen helps you capture deep attention across YouTube and Google’s most visual channels. We’re introducing more seamless experiences and integrations to help you engage and convert audiences faster during the holiday season.

• Business Agent for YouTube Ads: Viewers can engage with conversational AI alongside video ads with product feeds, getting immediate answers about products or brands without leaving their viewing context. Sign up here.

• One-click experiences: Consumers can now visit your landing page with a single tap on image ads on YouTube Shorts and Gmail. On Shorts, you and your customers will benefit from one-click experiences when you upload 9:16 full-bleed image ads. With Gmail, this update simplifies the ad experience on a channel already delivering strong performance. Advertisers adding Gmail to their Demand Gen campaigns on average see their image creatives achieve a 40% increase in conversions at the same ROI.¹

• Affiliate Location Extensions in Google Maps: Retail networks and dealerships can capture local demand through Promoted pins across Google Maps, which are displayed as people browse, search, and navigate.

Visit our new Demand Gen Drops Hub for more product updates.