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Want to create a new Google Ads account?

You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

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Accelerate with Google

AI Performance Insights

New set of insights in Google Merchant Center to show you how your products are being discovered
on AI Mode in Search and in the Gemini app and AI Overviews.

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Key benefits

  • See where you stand
    Better understand shopper conversational intent and compare your brand’s “share of voice” against shopper demand across three key areas:
    • Journey stages: Understand visibility across discovery, evaluation, and purchase as shoppers explore and compare products.
    • Product terms: Uncover conversational themes that matter most to buyers (e.g., “easy setup” or “long battery life”).
    • Structured attributes: Pinpoint exact spec searches—including dimensions, weight, materials, and colors.
    • Understand search intent: Understand customers’ motivations and context behind conversational queries to provide more details beyond the keywords used.
  • Drive actionable growth
    Act on tailored recommendations to plug attribute gaps, optimize your product feeds, and boost discovery in AI search.
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