Key benefits
- See where you stand:
Compare your brand’s “share of voice” — how often you’re linked in relevant results — with shopper demand. These insights are broken down across three key areas:
- Journey stages: Understand your visibility across each stage of the shopper journey with an aggregated view that shows a shopper’s current stage — discovery, evaluation or purchase — alongside their activities, such as understanding product specs or comparing prices.
- Product terms: See the details that matter most to shoppers searching for products like yours, such as “easy setup” for tents or “long battery life” for portable lamps.
- Structured attributes: Pinpoint the specs customers search for — including dimensions, weight, materials, colors and more — as they relate to your products.
- Turn insights into action
Act on insights with recommendations aimed at improving discovery.