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Want to create a new Google Ads account?

You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Create New Account
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Enhanced conversions

Boost your conversion measurement and gain a comprehensive view of campaign performance. Enhanced Conversions enables you to match first-party data, such as hashed email addresses, by capturing it through your Google tags or importing it from offline leads via Data Manager.

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Key benefits

  • Better measurement: Recover unobserved conversions and improve your overall reporting accuracy by securely matching your hashed first-party data.
  • Smarter optimization: Provide Google AI with a more robust, accurate data set to optimize your campaigns and drive a better return on investment.
  • Flexible setup: Seamlessly send your data through the method that works best for your technical architecture, whether using the Google tag or the Data Manager API.

On average, advertisers bidding to conversion value who implement enhanced conversions see an 8% incremental ROAS on Google Search campaigns.

Source: Google Conversion Lift Analysis, Global, 99 Conversion Lift studies run between April 2024 - April 2025.
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New for 2026

To make measurement easier and reduce complexity, we are combining our separate web and lead conversion tools into one streamlined enhanced conversions.

Here is what this means for your workflow:

  • One unified setup: You can now manage all your hased customer data from a single module.
  • End-to-end diagnostics: Monitor your data health and troubleshoot alerts from the moment data is ingested to the final conversion using new, inline diagnostic tools.
  • Ease of use: You now have the flexibility to send customer data via website tags, API imports, or both simultaneously. This unified approach streamlines data collection, improves conversion accuracy, and optimizes campaign bidding.

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