Sign in with Google
Get more customers
for your local business
Attract more customers to your home services business
Stand out on Google
Show up on Google Search and get discovered by more customers with Local Services Ads. Make the most of your budget by getting your home services to only show up in your local area.
Inspire confidence with new customers
Displaying a Google Guaranteed badge earns you credibility and encourages first-time customers to choose your business with confidence.
Help local customers find you
Connect your services with local customers when they need home services most. Local Services Ads helps you book more jobs and gain new customers in the communities you serve.
Pay for results — not clicks
Only pay when potential customers get in touch through your ads on Local Services Ads, so you can focus on real results for your business.
Eligible home services
View the list of home services eligible for a Google Guaranteed badge.
We’ll
show you how to stand out when local customers are looking for the services you
offer. If you aren’t in any of these eligible industries below, try
Google Ads
- Appliance repair
- Carpenter
- Carpet cleaning
- Countertop pro
- Drain expert
- Electrician
- Fencing pro
- Flooring pro
- Foundations pro
- Garage door
- General contractor
- Handyman
- Home inspector
- Home insulation
- Home security
- Home theater
- House cleaning
- HVAC
- Junk removal
- Landscaper
- Lawn care
- Locksmith
- Moving services
- Painter
- Pest control
- Plumber
- Pool cleaning
- Pool contractor
- Roofing
- Sewage system
- Siding pro
- Snow removal
- Tree services
- Water damage restoration
- Window cleaning
- Window repair
Learn how Local Services Ads works
Stay in control of your spending
Estimate your budget with our budget tool and choose ad spend based on the number of new leads you want every week. Once you’re set up, you can come back to adjust your ads anytime.
Calculate your budget
Get more customers and grow your business
Frequently asked questions
Google Local Services Ads help connect your local business with local customers who search for services you offer on Google. You can receive leads, like calls and emails, directly from potential customers. Learn more about Local Services Ads by visiting the Getting started with Local Services Ads help page.
Based on the services you offer, Local Services Ads gives your business the opportunity to appear at the top of Google Search results in the areas you choose. Potential customers can click or tap on your ad to either call you, send you a message request, or schedule a booking directly. Learn more about Local Services Ads by visiting the Getting started with Local Services Ads help page.
Local Service businesses include businesses within the service categories of home, business, health, learning, care, wellness, beauty, and more. To check eligibility or to see a list of business types, visit the Getting started with Local Services Ads help page.
You choose the budget that works for your business based on the number of new leads you want every week. You can adjust your monthly budget whenever you need to. You only pay when potential customers get in touch through your ads on Local Services Ads. Estimate your ad budget by visiting the calculator tool found on the Local Services Ads homepage.
When you sign up for Local Services Ads, you’ll provide your business information, such as your business hours, service area, and services offered. This information is used to generate your Google Business Profile which will be shown directly in your ad.
To advertise your business on Google and receive leads directly from potential customers, all businesses must pass Google’s screening and verification process. The background checks are free. Based on the services you offer, you’ll earn a Google Screened Badge or a Google Guaranteed badge. Both badges help businesses build a trusted reputation online and instill confidence in customers ready to take action.
Learn more about Local Services Ads by visiting the
Getting started with Local Services Ads help page.