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Want to create a new Google Ads account?

You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Want to create a new Google Ads account?

You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Get more customers
for your local business

Show up when local customers search for your services, and build confidence with a Google badge. With Local Services Ads, you only pay for customers — not clicks.
A local ad shows an electrician with long wavy hair standing next to a breaker  box.

Attract more customers to your home services business

Stand out on Google

Show up on Google Search and get discovered by more customers with Local Services Ads. Make the most of your budget by getting your home services to only show up in your local area.

Inspire confidence with new customers

Displaying a Google Guaranteed badge earns you credibility and encourages first-time customers to choose your business with confidence.

Help local customers find you

Connect your services with local customers when they need home services most. Local Services Ads helps you book more jobs and gain new customers in the communities you serve.

Pay for results — not clicks

Only pay when potential customers get in touch through your ads on Local Services Ads, so you can focus on real results for your business.

Eligible home services

View the list of home services eligible for a Google Guaranteed badge.
We’ll show you how to stand out when local customers are looking for the services you offer. If you aren’t in any of these eligible industries below, try Google Ads

  • Appliance repair
  • Carpenter
  • Carpet cleaning
  • Countertop pro
  • Drain expert
  • Electrician
  • Fencing pro
  • Flooring pro
  • Foundations pro
  • Garage door
  • General contractor
  • Handyman
  • Home inspector
  • Home insulation
  • Home security
  • Home theater
  • House cleaning
  • HVAC
  • Junk removal
  • Landscaper
  • Lawn care
  • Locksmith
  • Moving services
  • Painter
  • Pest control
  • Plumber
  • Pool cleaning
  • Pool contractor
  • Roofing
  • Sewage system
  • Siding pro
  • Snow removal
  • Tree services
  • Water damage restoration
  • Window cleaning
  • Window repair

Learn how Local Services Ads works

Discover how easy it is to get started in a few simple steps.
Tell us about your business
Start by adding your business name, service type, location, and cover off on all the basics.

Stay in control of your spending

Estimate your budget with our budget tool and choose ad spend based on the number of new leads you want every week. Once you’re set up, you can come back to adjust your ads anytime.

Calculate your budget

Select your industry
  • Acupuncturist
  • Allergist
  • Animal shelter
  • Appliance repair
  • Bankruptcy lawyer
  • Beauty school
  • Business lawyer
  • Carpenter
  • Carpet cleaning
  • Child care
  • Chiropractor
  • Contract lawyer
  • Countertop pro
  • Criminal lawyer
  • Dance instructor
  • Dentist
  • Dermatologist
  • Dietitian
  • Disability lawyer
  • Driving instructor
  • Dui lawyer
  • Electrician
  • Estate lawyer
  • Family lawyer
  • Fencing pro
  • Financial planner
  • First aid trainer
  • Flooring pro
  • Foundation pro
  • Funeral home
  • Garage door pro
  • General contractor
  • Handyman
  • Home inspector
  • Home security
  • Home theater
  • House cleaner
  • HVAC
  • Immigration lawyer
  • Ip lawyer
  • Junk removal
  • Labor lawyer
  • Landscaper
  • Language instructor
  • Lawn care
  • Litigation Lawyer
  • Locksmith
  • Malpractice lawyer
  • Massage school
  • Mover
  • Ophthalmologist
  • Optometrist
  • Orthodontist
  • Personal injury lawyer
  • Personal trainer
  • Pest control
  • Pet adoption
  • Pet boarding
  • Pet grooming
  • Pet trainer
  • Plumber
  • Podiatrist
  • Pool cleaner
  • Pool contractor
  • Preschool
  • Primary Care
  • Real estate agent
  • Real estate lawyer
  • Roofer
  • Sewage pro
  • Siding pro
  • Snow removal
  • Tax lawyer
  • Tax specialist
  • Traffic lawyer
  • Tree service
  • Tutor
  • Veterinarian
  • Water damage
  • Weight loss service
  • Window cleaner
  • Window repair
  • Yoga instructor

Get more customers and grow your business

Start now or call to get personalized set-up support from a Google specialist.
A Google Ads customer chats with a helpful Google Ads Expert

Frequently asked questions

What are Google Local Service Ads?

Google Local Services Ads help connect your local business with local customers who search for services you offer on Google. You can receive leads, like calls and emails, directly from potential customers. Learn more about Local Services Ads by visiting the Getting started with Local Services Ads help page.

How do Local Service Ads work?

Based on the services you offer, Local Services Ads gives your business the opportunity to appear at the top of Google Search results in the areas you choose. Potential customers can click or tap on your ad to either call you, send you a message request, or schedule a booking directly. Learn more about Local Services Ads by visiting the Getting started with Local Services Ads help page.

What types of local service businesses are eligible for Local Service Ads?

Local Service businesses include businesses within the service categories of home, business, health, learning, care, wellness, beauty, and more. To check eligibility or to see a list of business types, visit the Getting started with Local Services Ads help page.

How much does Google Local Service Ads cost?

You choose the budget that works for your business based on the number of new leads you want every week. You can adjust your monthly budget whenever you need to. You only pay when potential customers get in touch through your ads on Local Services Ads. Estimate your ad budget by visiting the calculator tool found on the Local Services Ads homepage.

How do I set up Google Local Service Ads?

When you sign up for Local Services Ads, you’ll provide your business information, such as your business hours, service area, and services offered. This information is used to generate your Google Business Profile which will be shown directly in your ad.

To advertise your business on Google and receive leads directly from potential customers, all businesses must pass Google’s screening and verification process. The background checks are free. Based on the services you offer, you’ll earn a Google Screened Badge or a Google Guaranteed badge. Both badges help businesses build a trusted reputation online and instill confidence in customers ready to take action.

Learn more about Local Services Ads by visiting the Getting started with Local Services Ads help page.