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Turn views into value with ads on YouTube

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Find the right campaign for your business goals

Grow sales, build your brand and turn attention into action with AI-powered campaigns, right where the biggest creators and cultural moments come together.

Engage your audience as they stream, scroll and shop

It’s never been easier to find and convert new customers on YouTube and Google’s most visual surfaces. Demand Gen campaigns use Google AI to connect new audiences with your business when they’re most likely to purchase.
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Be remembered in the moments that matter

Turn awareness into consideration by getting your business in front of customers most likely to choose to watch your ad. Video View Campaigns use Google AI to automatically show the right creative and combination of ad formats to your audience, turning casual viewers into loyal customers.
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Put your message in front of more unique viewers

Increase brand awareness by connecting with billions of viewers across all the ways they consume content, from the big screen to the small one. Video Reach Campaigns make sure your message is remembered in the moments that matter, so you’re not just buying an impression - you’re making an impression.
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Achieve unparalleled results with ads on YouTube

  • Prefer watching content from their favorite creators

    According to a survey conducted by Kantar, 70% of surveyed GenZ (18-27) viewers in Canada say that they prefer watching content from their favorite creators over studio-produced shows or movies.1

  • Agree YouTube has creator content that helps them research

    According to a survey conducted by Kantar, 74% of surveyed viewers in Canada agree that YouTube has creator content that helps them research and discover products when shopping.2

  • Most trusted platform

    According to a survey conducted by Kantar, YouTube is the #1 most trusted platform globally for creator content about products or services they want to purchase.3

  • YouTube helps with shopping decisions

    According to a survey conducted by Kantar, 70% of surveyed viewers in Canada agree that YouTube helps them make more confident shopping decisions, outperforming the competitive average (40%), which includes Facebook, Instagram, TikTok, and Snapchat.4

  • Rank YouTube as the #1 platform

    According to a survey conducted by Kantar, 52% of surveyed GenZ (18-27) viewers in Canada rank YouTube as the #1 platform for product reviews and information, outperforming all competitors including Facebook (2%), Instagram (10%), TikTok (25%), and Snapchat (1%).5

Engage your audience with the right ad format

Bring your story to life by picking the right ad formats for your specific creative and campaign goals.
  • A Shorts video ad with clickable product callouts.

    Shorts

    Move beyond likes – drive results. Get more from your social strategy by transforming your existing assets into a Shorts ad, turning new audiences into new sales.

  • A skippable YouTube ad plays with a button to go to the business’s site.

    In-stream

    Show up before, during, or after the content your audiences are engaging with. In-stream ads give you the flexibility to prioritize guaranteed views with non-skip, or reach your most engaged fans with skippable ads.

  • In-feed ad with image, products tiles, store description, and Shop Now button.

    In-feed

    Put your brand in front of audiences when they’re already searching and discovering on the YouTube Homefeed and YouTube Search.

Drag. Drop. Launch.

Turn your existing social assets into YouTube campaigns that get results. Repurposing short-form video ads from other platforms on YouTube Shorts can increase long-term brand growth by 21%.6
  • Grid of images and videos in 1:1, 9:16, and 16:9.

    Select your best performing short-form videos or static images

  • Cursor easily dragging and dropping image and video files into the campaign.

    Drop them into the campaign sign-up flow during asset selection

  •

    Launch your video ad campaign on YouTube

Inspiration and insights

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1 Source: Google/Kantar, Future of Video, n=600 GenZ (18-27), n=2200 weekly video viewers 18-64 (CA), fielded from (3/31/25-4/24/25). Competitive set includes 9 market competitors: Netflix, Disney+, Amazon Prime Video, Facebook, Instagram, TikTok, Snapchat, Broadcast/Cable or Satellite TV, Crave TV.


2 Source: Google/Kantar, Future of Video, n=1012 YouTube viewers, n=2200 weekly video viewers 18-64 (CA), fielded from (3/31/25-4/24/25). Competitive set includes 9 market competitors: Netflix, Disney+, Amazon Prime Video, Facebook, Instagram, TikTok, Snapchat, Broadcast/Cable or Satellite TV, Crave TV.


3 Source: Google/Kantar, Future of Video, n=19820 YouTube viewers, n=43867 weekly video viewers 18-64, fielded from (1/27/25-4/24/25). Calculated by aggregating iterative, head-to-head comparison data of YouTube vs. each top 10 competitor across 21 markets (US, CA, BR, MX, DE, ES, FR, IT, KSA/UAE, NL, PL, SE, UK, AU, ID, IN, JP, KR, PH, TW). Competitive set includes 10 market competitors: Linear TV, Netflix, Disney+, Amazon Prime Video, Max/HBO, Facebook, Instagram, TikTok, X (Twitter), Snapchat.


4 Source: Google/Kantar, Future of Video, n=1012 YouTube viewers, n=2200 weekly video viewers 18-64 (CA), fielded from (3/31/25-4/24/25). Competitive set includes 9 market competitors: Netflix, Disney+, Amazon Prime Video, Facebook, Instagram, TikTok, Snapchat, Broadcast/Cable or Satellite TV, Crave TV.


5 Source: Google/Kantar, Future of Video, n=600 GenZ (18-27), n=2200 weekly video viewers 18-64 (CA), fielded from (3/31/25-4/24/25). Competitive set includes 9 market competitors: Netflix, Disney+, Amazon Prime Video, Facebook, Instagram, TikTok, Snapchat, Broadcast/Cable or Satellite TV, Crave TV.

6 According to Ipsos, repurposing short-form video ads from other platforms on YouTube Shorts can increase long-term brand growth by 21%, while maintaining brand attention and short-term sales effectiveness

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