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You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

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Want to create a new Google Ads account?

You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Create New Account
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Multiply your results with Performance Max

Work together with Google’s AI to drive better results across all of Google’s advertising channels and inventory from a single campaign.
Start now Learn More
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Google’s AI is your business multiplier

Multiply your customer connections

Reach more converting customers across Search, YouTube, Display, Discover, Gmail and Maps. Market at the speed of today’s consumers and meet them where they are, no matter how unpredictable.
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Multiply your results

Get more from your budget by capturing the highest-ROI conversion opportunities across channels. Unlock new customer segments and pockets of demand to drive growth.

Multiply your insights

Combine your knowledge with Google’s consumer insights to stay on top of fast-changing customer needs and trends as they happen. In return, get more insights and recommendations to inform your strategy.

Multiply your expertise

What sets any marketing strategy apart is the human behind it. Share your goals, best creative assets and who your most valuable audiences are to steer AI in the right direction.
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Grow your business with Google Ads

  • Two fashionable women in dresses walking city streets in Rothy’s shoes.

    Rothy’s multiplies results and scales creative expertise with Performance Max campaigns

    60% growth in conversions and a 59% growth in revenue

  • A video preview screen of a family of three huddled around a tablet.

    Watch the video

    Link to YouTube Video

    discovery+ multiplies their insights to scale growth using Performance Max

    17% incremental subscriber growth and a 21% decrease in CPA

  • Three dogs sitting on a stool.

    ManyPets innovates and boosts results with Performance Max

    27% increase in sales at a 2x return on ad spend

Partner with a Google Ads expert to set up your first campaign

  • We’ll get you up to speed on the latest platform updates
  • We’ll design a media plan that makes the most of your budget
  • We’ll help you launch your first campaign with hands-on guidance
Start now
A Google Ads customer chats with a helpful Google Ads Expert

Get started with Performance Max campaigns

Use these tips to learn how to create a successful Performance Max campaign
Learn how

Define your goals

Whether you’re driving online sales, leads or store visits–share what types of conversions Performance Max campaigns should optimise for and set values to indicate which conversions are worth the most to your business.

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Provide as many high-quality creative assets as possible

This helps you create more relevant ads for customers and show up on more types of inventory and formats.

Share who your most valuable audiences are

If you know which types of audiences and customer segments are more likely to convert, share this knowledge using audience signals. This helps your campaign ramp up and drive results faster.

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  • Define your goals

    Define your goals

    Whether you’re driving online sales, leads or store visits–share what types of conversions Performance Max campaigns should optimise for and set values to indicate which conversions are worth the most to your business.

  • Provide as many high-quality creative assets as possible

    Provide as many high-quality creative assets as possible

    This helps you create more relevant ads for customers and show up on more types of inventory and formats.

  • Share who your most valuable audiences are

    Share who your most valuable audiences are

    If you know which types of audiences and customer segments are more likely to convert, share this knowledge using audience signals. This helps your campaign ramp up and drive results faster.
A blue file folder is starred. Shapes float around it.

Learn more about Performance Max

Check out this collection of resources to find thought leadership, tips and best practices to help you succeed with Google Ads.

Tools and campaigns that can help you meet your goals

Interested in learning more about what Google Ads has to offer? Click on the cards below to explore more related campaigns and helpful tools.

  • Search ads

    Show up when people search for businesses like yours on Google and only pay when they click.

    Learn more

  • Demand Gen campaigns

    Connect with consumers and drive demand with immersive, relevant creatives that grab attention and spur action.

    Learn more

  • YouTube ads

    Reach potential customers where they’re watching and grow your business. Get started now – and start getting results.

    Learn more

Frequently asked questions

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