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Turn views into value with ads on YouTube

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Find the right campaign for your business goals

Grow sales, build your brand and turn attention into action with AI-powered campaigns, right where the biggest creators and cultural moments come together.

Engage your audience as they stream, scroll and shop

It’s never been easier to find and convert new customers on YouTube and Google’s most visual surfaces. Demand Gen campaigns use Google AI to connect new audiences with your business when they’re most likely to purchase.
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Be remembered in the moments that matter

Turn awareness into consideration by getting your business in front of customers most likely to choose to watch your ad. Video View Campaigns use Google AI to automatically show the right creative and combination of ad formats to your audience, turning casual viewers into loyal customers.
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Put your message in front of more unique viewers

Increase brand awareness by connecting with billions of viewers across all the ways they consume content, from the big screen to the small one. Video Reach Campaigns make sure your message is remembered in the moments that matter, so you’re not just buying an impression - you’re making an impression.
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Achieve unparalleled results with ads on YouTube

  • Remember brands

    According to a survey by MTM, 69% of surveyed viewers in the UK say they are able to remember brands who are sponsoring/ partnering with creators they watch on YouTube.1

  • View brands positively

    According to a survey by MTM, 71% of surveyed viewers in the UK say they view brands positively when they partner with creators they trust on YouTube.2

  • Most trusted platform

    According to a survey conducted by Kantar, YouTube is the #1 most trusted platform globally for creator content about products or services they want to purchase.3

  • YouTube helps with shopping decisions

    According to a survey conducted by Kantar, 72% of surveyed viewers in the United Kingdom agree that YouTube helps them make more confident shopping decisions, outperforming the social media comeptitive average (46%), which includes Facebook, Instagram, TikTok, and Snapchat.4

  • Agree YouTube has trustworthy creator content

    According to a survey conducted by Kantar, 78% of surveyed viewers in the United Kingdom agree that YouTube has trustworthy creator content about products or services they want to purchase, outperforming the competitive average (63%), which includes Facebook, Instagram, TikTok, and Snapchat.5

Engage your audience with the right ad format

Bring your story to life by picking the right ad formats for your specific creative and campaign goals.
  • A Shorts video ad with clickable product callouts.

    Shorts

    Move beyond likes—drive results. Get more from your social strategy by transforming your existing assets into a Shorts ad, turning new audiences into new sales.

  • A skippable YouTube ad plays with a button to go to the business’s site.

    In-stream

    Show up before, during or after the content your audience is watching. In-stream ads give you the flexibility to prioritise guaranteed views with non-skippable ads, or to reach your most engaged viewers with skippable ads.

  • In-feed

    Put your brand in front of audiences when they’re already searching and discovering on the YouTube Homefeed and YouTube Search.

Drag. Drop. Launch.

Turn your existing social assets into YouTube campaigns that get results. Repurposing short-form video ads from other platforms on YouTube Shorts can increase long-term brand growth by 21%.6
  • Grid of images and videos in 1:1, 9:16, and 16:9.

    Select your best performing short-form videos or static images

  • Cursor easily dragging and dropping image and video files into the campaign.

    Drop them into the campaign sign-up flow during asset selection

  •

    Launch your video ad campaign on YouTube

Inspiration and insights

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1 Source: Google/MTM, Creators (United Kingdom), n=1,000 18–65 y/o monthly+ surveyed viewers, who follow at least one creator on YouTube. Users of the following services at least once a month: YouTube; n=1,000; Instagram; n=809; TikTok n=733. Fielded June-July 2025. Competitive set: Instagram and TikTok.

2 Google/MTM, Creators (United Kingdom), n=1,000 18-65 y/o monthly+ YouTube viewers, who follow at least one creator on YouTube. Users of the following services at least once a month: Instagram; n=809; TikTok n=733. Fielded June-July 2025. Competitive set: Instagrammers, TikTokers, Politicians and Celebrities.

3 Source: Google/Kantar, Future of Video, n=19820 YouTube viewers, n=43867 weekly video viewers 18-64, fielded from (1/27/25-4/24/25). Calculated by aggregating iterative, head-to-head comparison data of YouTube vs. each top 10 competitor across 21 markets (US, CA, BR, MX, DE, ES, FR, IT, KSA/UAE, NL, PL, SE, UK, AU, ID, IN, JP, KR, PH, TW). Competitive set includes 10 market competitors: Linear TV, Netflix, Disney+, Amazon Prime Video, Max/HBO, Facebook, Instagram, TikTok, X (Twitter), Snapchat.

4 Source: Google/Kantar, Future of Video, n=1006 YouTube viewers, n=2180 weekly video viewers 18-64 (UK), fielded from (3/13/25-4/7/25). Competitive set includes 10 market competitors: Linear TV, Netflix, Disney+, Amazon Prime Video, Now TV, Apple TV+, Facebook, Instagram, TikTok, Snapchat.

5 Source: Google/Kantar, Future of Video, n=1006 YouTube viewers, n=2180 weekly video viewers 18-64 (UK), fielded from (3/13/25-4/7/25). Competitive set includes 10 market competitors: Linear TV, Netflix, Disney+, Amazon Prime Video, Now TV, Apple TV+, Facebook, Instagram, TikTok, Snapchat.

6 According to Ipsos, repurposing short-form video ads from other platforms on YouTube Shorts can increase long-term brand growth by 21%, while maintaining brand attention and short-term sales effectiveness

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