Skip to content

Want to create a new Google Ads account?

You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Create New Account

Want to create a new Google Ads account?

You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Create New Account
Accelerate with Google

Conversational Attributes

Data attributes in Merchant Center designed for easy discovery in the conversational commerce era, on surfaces like AI Mode.

Social Module

Share

Key benefits

  • Optimize your presence: With new experiences like AI Mode, people are searching with a lot more detail and nuance, so having this additional information available allows users to get answers to a whole new range of questions.
  • Build on your existing feed: These attributes complement your existing product data feeds, allowing for clearer answers to common questions, recommended complementary products, and more.
  • Share more data easily: Conversational attributes allow you to leverage product data you may have already prepared for other platforms with minimal operational overhead to help scale your product data.
Conversational Attributes image

Return to top of page