Skip to content

Want to create a new Google Ads account?

You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Create New Account

Want to create a new Google Ads account?

You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Create New Account
Accelerate with Google

Data Manager

Data Manager helps build data strength. It’s your one-stop shop for connecting all your data sources and maximizing the signals for AI-powered performance.

Social Module

Share

Key benefits

  • Connect all your data sources: and manage them in one centralized place. Whether that’s data from your website, app, physical store or CRM platform, you can unify it in Data Manager.
  • Maximize your signals: Combine rich insights about your customers and their interactions with your business, and guide AI to deliver the best performance for you.

Advertisers who build their data strength by connecting offline and app data using Data Manager see a 26% average increase in incremental ROAS.
Source: Google Data, Global, Measurement, April 2025 - April 2026. Based on Search campaigns bidding to conversion value.

Advertisers who included IP in Data Manager conversion imports achieved on average up to 3% more observed conversions on Search and over 10% on YouTube
Source: Google Internal Data, Global, Jan 2026 vs. Dec 2025 - Jan 2026. Results are based on an internal offline simulation using production data; actual live performance may vary

New for 2026

  • Unify your workflow: Data Manager is now universal, simplifying how you centralize your data. You can access the UI directly across Google Ads, Search Ads 360, and Campaign Manager 360 (Google Analytics coming soon). And Data Manager API—built on the standard IAB Tech Lab Event & Conversion API—gives you a single connector for measurement and audiences across Google.
  • Get personalized guidance: Take the next best action to strengthen your data setup and make sure your connections are running smoothly.
  • Visualize your data flow: The map view helps you trace your data’s entire journey from connection to activation.
  • Unlock more growth signals: Use IP address uploads to capture engaged-through conversions and Store Sales to measure the full value of offline transactions.
  • New Data Manager integrations: We are launching new direct data integrations in Data Manager including Mailchimp, ActiveCampaign, Klaviyo, and Google Drive to allow for seamless data use. You can also work with partners who enable connections via the Data Manager API like Adswerve, Bloomreach, Datahash, Treasure Data, TripleWhale, Scowtt, Stape, Zapier, Zeotap, and many more.
Return to top of page