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Want to create a new Google Ads account?

You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Want to create a new Google Ads account?

You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Universal
Commerce Protocol
powered features on Google

The Universal Commerce Protocol is built for choice and flexibility, allowing you to enable experiences that makes sense for your business.

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Key benefits

  • Turn AI discovery into instant action: allowing shoppers to research, find, and buy in a single, secure flow without ever leaving the conversation.
  • Multiply your opportunity: by surfacing UCP enabled experiences on AIM, Gemini and now on Youtube Ads and Shopping.
  • Increase average order value: with new multi-item cart building functionality with Universal Cart.
  • Eliminate friction and cart abandonment: by giving high-intent shoppers the flexibility to instantly transfer their Universal Cart from Google directly to your retail website in a single click to finish their journey.
  • Reward returning shoppers and drive conversions: by displaying your brand’s exclusive loyalty or member pricing directly within Google’s shopping interface.
  • Scale locally and internationally with ease: to take your frictionless checkout global as UCP-powered checkout rolls out to Canada, Australia soon, and the UK later this year.
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