Key benefits
- Turn AI discovery into instant action: allowing shoppers to research, find, and buy in a single, secure flow without ever leaving the conversation.
- Multiply your opportunity: by surfacing UCP enabled experiences on AIM, Gemini and now on Youtube Ads and Shopping.
- Increase average order value: with new multi-item cart building functionality with Universal Cart.
- Eliminate friction and cart abandonment: by giving high-intent shoppers the flexibility to instantly transfer their Universal Cart from Google directly to your retail website in a single click to finish their journey.
- Reward returning shoppers and drive conversions: by displaying your brand’s exclusive loyalty or member pricing directly within Google’s shopping interface.
- Scale locally and internationally with ease: to take your frictionless checkout global as UCP-powered checkout rolls out to Canada, Australia soon, and the UK later this year.