Sign in with Google Key benefits
- For brands:
- Own the full shopper journey from discovery to purchase, supercharged with retailer shopper data.
- See what sells and prove what works
- Optimize every dollar seamlessly, shifting spend across campaigns and channels in the same tools you use today.
- For retailers:
- Extend your reach and demand across Search, YouTube, Shopping and Display ads
- Maximize your data and multiply your profit by combining your data with Google’s AI and scale.
- Build shared trust that grows spend, delivering transparency while maintaining the oversight that matters to you.
New for 2026
- Prove impact with SKU-level reporting: Brands can see the precise impact of their campaigns on retail sales per specific product. Reporting includes YouTube.
Available in Google Ads, Display & Video 360 and Search Ads 360 - Unlock insights with cross-retailer and cross-brand reporting: Brands unlock unique cross-retailer insights to better manage their media. Retailers gain reporting transparency and cross-brand insights to deliver more value to brands.
Available in Google Ads and Search Ads 360 - Optimize your strategy with in-store reporting and bidding: Brands understand how their media drives offline sales and optimize their omnichannel strategy, powered by retailer in-store data and the Gemini advantage.
Available in Search Ads 360. Coming shortly to Google Ads and Display & Video 360 - Safely share first-party data segments with brand partners: Retailers can securely make high-value data segments available to brand partners to drive targeted, incremental sales while maintaining full usage control.
Available in Display & Video 360, Search Ads 360. New to Google Ads
