Key benefits
- Unified Asset Ecosystem: Connect your Google-native content and third-party creative from platforms like Adobe and Canva into one centralized hub to streamline your workflow.
- Brand Consistency: Ensure consistency by using your specific marketing briefs and brand guidelines as a permanent anchor for all generated content.
- Speed-to-Market: With all your assets housed in Asset Library you can move from create to launch in minutes.
New for 2026
- For Ingestion - Brand Guidelines (PDF Upload): Upload free-form marketing briefs and PDFs to act as a permanent anchor for your brand’s style, color, and business info).
- For Ingestion - Google Assets: Easily import existing images and brand assets from Google Merchant Center, YouTube Studio, and Pomelli directly into your Google Ads Library.
- For Ingestion - Third-Party Assets: Seamlessly pull content from third-party partners like Adobe and Canva directly into your Asset Library through the Google Ads API.
- For Generation - Asset Generation in Google Ads API: Programmatically integrate text and image generation into custom campaign platforms to unlock developer and agency scalability.