iOS App campaign advancements

Power better results on iOS with robust new signals, more granular measurement, and new advanced bidding strategies.

Key benefits

Improve performance with on-device conversion measurement using event data: Fuel our AI with increased on-device conversion signals to power better performance and measurement.
Deepen measurement visibility with Integrated Conversion Measurement (ICM): Unlock more comprehensive & granular iOS performance insights in your third-party App Attribution Partner reporting.
Drive growth with an expanded bidding suite: Intelligently acquire high-value iOS users using a full suite of AI-powered, advanced bidding strategies, like Maximize Conversions, Target ROAS, and Ads Revenue Optimization

Performance enhancements across our bidding suite: Launching dozens of new model enhancements and ad relevance improvements across our Target CPA, Target ROAS, and Ad Revenue Optimization bidding strategies.
Improved Google Ads reporting accuracy: Integrating on-device conversion data directly into your Google Ads reporting to improve measurement accuracy and provide a more consistent view of our iOS performance across your measurement platforms
Scaling ICM’s measurement efficiency & visibility: Increasing ICM’s measurement coverage by optimizing signal matching and reducing data loss. We’re also expanding measurement support for EEA, UK, and Switzerland users and including web-to-app journeys and view-through conversions for a more holistic performance view.