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Meridian Studio: A new Google Cloud-built solution improving Meridian ease-of-use

Meridian Studio is Google’s new enterprise platform built on Google Cloud that empowers measurement teams to build, manage, and customize Meridian, Google’s best-in-class marketing mix modeling solution, at scale. This UI-based solution makes Meridian faster to use and easier to scale, enabling modelers to run up to hundreds of models at a time. Meridian Studio maintains the same open-source methodology innovations and customization capabilities, while adding purpose-built features that enhance data security, automation, and ease-of-use.

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Key highlights

  • Key differences vs Meridian open-source: UI-based workflow, faster compute, and enables enterprise-level model deployment
  • Meridian Studio will stay up-to-date with the open-source model’s methodology innovations, like experiment-based calibration
  • Similar to Meridian open-source, Meridian Studio will require technical expertise to configure the model, customize parameters, and iterate
  • Meridian Studio will be available as a free module in Google Cloud, with users responsible for associated Cloud consumption costs once it becomes generally available.
Meridian Studio image

New for 2026

We will invite a limited number of participants to pilot Meridian Studio from July through December 2026

Requirements:

  • Current Meridian open-source user
  • Using and/or willing to use BigQuery for pre-modeling data collection / storage
  • Willing to test the product from end-to-end and share ongoing feedback with Google

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