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Want to create a new Google Ads account?

You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Create New Account

Want to create a new Google Ads account?

You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Create New Account
Accelerate with Google

App Connect

Maximize your ROI across campaigns, from Search to Demand Gen, by connecting marketing touchpoints across platforms into a seamless customer experience.

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Key benefits

  • Eliminate friction & enhance user experience: Seamlessly route users from your ads to relevant in-app pages, bypassing logins and navigation steps, to reduce friction and maximize conversion rates.
  • Improve your ad bidding & campaign efficiency: Optimize your spend towards high value app users with advanced conversion-focused bidding strategies.
  • Get a full view of your Ad performance: Capture valuable actions happening within your app. Unify your reporting to see accurate app and web data side-by-side, giving you a holistic, real time view of your true business ROI.

App Connect delivers 2.8 times higher conversion rate for clicks that land in your app versus your mobile site

Google Internal Data. April 2025.

New for 2026

  • App Connect is a unified suite of tools that transforms your app into a high-performance growth engine.: This isn’t just a new name for Web to App Connect; it’s a move toward a more unified, AI-driven way of working where your web and app platforms are treated as equal partners in your success. By connecting your marketing touchpoints to create a seamless customer experience, App Connect captures the full converting power of your app from the ads you’re already running. To help you get App Connect up and running faster with your Google Ads campaigns, we’re introducing agentic implementation workflows. Think of these as intelligent assistants that act as implementation specialists for your campaigns. They automatically find opportunities to improve your setup and guide you through automated processes for tracking, bidding, and deep linking to your app, eliminating technical friction.

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