Qualified future conversions

Key benefits

• Predict Future Value: It connects early signals of intent—like branded searches—to future financial outcomes. By using AI to model the probability of a future purchase based on today’s user actions, QFC allows advertisers to optimize for long-term profitability while campaigns are still live.
• Validate The customer journey: By only counting conversions where a user was exposed to an ad and subsequently performed a specific “Leading User Action” (e.g., branded search, engaged visit).
• Get started with zero setup: An out-of-the-box metric that provides immediate visibility into the long-term effectiveness of your media. It complements retrospective reporting by offering a forward-looking view of campaign performance without complex custom tagging.
• Deliver proof from discovery to decision: It bridges the gap between “Discovery” (the ad view) and “Decisions” (the final purchase). QFC is a powerful way to prove that upper-funnel investments are not just driving views, but are actively fueling the future revenue pipeline
  

New for 2026

Qualified future conversions
A new, AI-powered metric that helps advertisers predict the long-term revenue impact of their upper-funnel campaigns by connecting initial ad exposure and leading user actions (like branded search) to expected future conversions