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Google Marketing Live 2026
Browse the Keynote chapters
By adapting to queries in real-time, our AI-powered Search tools ensure your message stays relevant. This precision turns simple interest into tangible growth, making every search a competitive edge for your brand.
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Ads in AI Mode
Turn interactions into meaningful results by integrating your brand in generative search.
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AI Brief
Guide AI Max with your own words for better performance and results.
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Business Agent for Leads
Deliver high-intent prospects to sales teams with AI-driven agents.
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AI-Powered Shopping Ads
Eliminate manual deep-dives by giving shoppers the confidence to decide with instant summaries.
Visuals display U.S. experience, available where Shopping ads are supported. -
AI Max for Shopping Campaigns
Use your Merchant Center feeds to transform product data into dynamic Shopping ads that answer conversational queries.
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Direct Offers
Reduce checkout friction and build trust with flexible promotions.
You no longer need to choose between brand building and conversions. Fuel growth with Demand Gen, where creators meet AI-powered relevance to spark discovery, inspire decisions, and win new customers before they search.
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Campaign Type Attribution
Capture the full value of your conversions from Demand Gen to optimise and calibrate your campaigns.
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Product Feeds Expansion
Turn your Demand Gen ads into a storefront with Product Feeds, expanding to new formats and verticals.
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Google Maps in Demand Gen
Turn local discovery into foot traffic by serving high-impact Demand Gen ads directly on Google Maps.
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Affiliate Partnerships Boost
Turn creator trust into conversions by boosting affiliate videos directly within your campaigns.
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Creator Videos in Asset Picker
Effortlessly identify and boost high-potential creator videos directly within Demand Gen campaign setup.
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Product Videos at Scale
Scale hyper-personalised video ads by integrating Google Merchant Center product videos into Demand Gen campaigns.
Turn fragmented data into a roadmap for success. Our measurement solutions use AI to boost your ROI and optimise budgets, ensuring every dollar works harder.
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Meridian Budgeting in GA
Forecast budget shifts with precision by reconciling your MMM, MTA, and lift data in Google Analytics.
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Qualified Future Conversions
Accurate Cross-Channel budget forecasting with Meridian in GA360.
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Google Tag Gateway
Boost your conversions and improve the resilience of your measurement.
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Data Manager
Maximise AI performance by seamlessly integrating your data sources into one central hub.
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Meridian GeoX
Transparent, cost-effective geo experiments that anchor your marketing strategy in causal reality.
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Meridian Studio
Scale your measurement effortlessly by customising hundreds of MMMs via Meridian Studio.
Capture new shoppers and prime your brand for agentic commerce. Turn conversational intent into instant checkout, removing purchase friction while staying in control of your brand, customer relationships, and margins.
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Universal Commerce Protocol
Turn AI discovery into instant action with the Universal Commerce Protocol powered features on Google.
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AI-Powered Shopping Ads
Elevate shopping ads with AI summaries explaining why your product is a great match.
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AI Max for Shopping Campaigns
Use your Merchant Center feeds to transform product data into dynamic Shopping ads that answer conversational queries.
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Direct Offers
Reduce checkout friction and build trust with flexible promotions.
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Ask Advisor for Merchant Center
Unlock growth and resolve issues instantly by chatting directly with your product feeds.
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AI Performance Insights
Grow sales using this Merchant Center tool mapping your AI search visibility against demand.
Transform your app into a high performance growth engine supported by agentic implementation. Power better results on iOS with robust new signals, more granular measurement, and advanced bidding strategies.
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App Connect
Unify your app’s full power across all campaigns for a seamless customer experience and maximum ROI.
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iOS App Campaign Advancements
Power better iOS results with robust signals, granular measurement, and advanced bidding.
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Deep link agent
Cut App deep link implementation from days to minutes with an AI agent that automates coding.
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App Connect in Ask Advisor
Prompt Ask Advisor for guided workflows to fix app deep links, set up bidding, and import conversions.
Unify your brand ecosystem in Asset Studio to bring in assets, generate with Google AI, and run one-click tests. Drive ROI with Ask Advisor built with Gemini to optimise, troubleshoot, and build campaigns across surfaces.
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Asset Studio
Ingest, scale and measure your assets with Asset Studio.
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Multimodal Asset Generation
Generate policy-ready assets effortlessly by using natural language in our asset studio workspace.
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Creative Insights & Testing
Prove the value of your assets with frictionless A/B testing directly in Ad Editor.
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Ask Advisor
Drive ROI and collaborate seamlessly across all of your Google advertising platforms at once.
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Ask Advisor in Google Analytics
Discover customer insights, analyse campaign performance, and drive growth.
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Ask Advisor in Google Ads
Drive campaign growth by turning complex data into visualisations with simple prompts.
The Search Four to drive ROI
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Build and activate your Data Strength by connecting your data sources & maximising your signals in Data Manager and Google tag gateway.
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Align your Smart Bidding strategies to your business goals, steering Google AI to capture high-value outcomes for your business.
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Adopt AI Max for Search Campaigns and Performance Max with text customisation and final URL expansion to drive your goals.
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Unlock maximum opportunity by setting flexible budgets—daily or flighted— that unlock profitable growth.
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Follow best practices to boost your site’s visibility and engage more people as Google Search evolves.
Learn directly from our product experts in Search
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On demand
AI-Ready Google Search Foundations
Get a deep dive on leveling up your Search strategy with AI Max and Performance Max to expand reach, create demand, and generate measurable growth.
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On demand
Drive performance with AI Max for Search
Learn how AI Max for Search can help you reach more customers and drive better results within your Search campaigns with the best of Google AI.
The YouTube Four to drive conversions
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Prioritise Data Strength for Demand Gen by implementing sitewide Google tag, upgrading to Google tag gateway, and connecting your data sources in Data Manager.
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Align your bidding strategies to your goals and calibrate bids for sufficient conversion volume to fuel AI optimisation and sustained performance.
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Scale to high-value customers dynamically with optimised targeting, 1PD audience segments, and the new customer acquisition goal.
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Maximise performance through creative variety with image & video assets, including creator partnerships boost on YouTube.
Learn directly from our YouTube product experts
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On demand
Create and Convert Demand with Demand Gen
Learn about the latest features and best practices for Demand Gen to create and convert new demand and ultimately drive more conversions.
The Commerce Four to drive sales
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Boost product discoverability and accuracy by enriching your product feed with more details and setting up your Brand Profile and Business Agent(1) in Merchant Center.
(1) Available US. Geo Expansion soon.
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Maximise Data Strength with Data Manager, Conversions with cart data, and Google tag gateway.
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Drive sales with AI Max for Search, Performance Max, and Demand Gen using flexible budgets and Smart Bidding. Plus, supercharge your Shopping campaigns by turning on AI Max.
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Future-proof your agentic infrastructure by evaluating Universal Commerce Protocol(2) and using Google Pay for frictionless payment.
(2) Available US, AUS, CA. Geo Expansion soon.
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Follow best practices to boost your site’s visibility and engage more people as Google Search evolves.
The Apps Four to drive growth
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Build your data strength with the latest Google Analytics for Firebase SDK (with on device conversion measurement for iOS apps) and unlock more comprehensive 3P reporting with Integrated Conversion Measurement.
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Align your bidding strategies with your unique business goals with AI-powered Smart Bidding strategies.
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Drive deeper impact with High Engagement formats for your creative assets.
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Drive seamless user journeys and boost conversions from your loyal app users with App Connect and app audience re-engagement.
Beyond the broadcast
Insights from ACA’s Effectiveness Database
Independent marketing consultant Rob Brittain analyses ACA Effies data, proving campaigns with YouTube deliver stronger outcomes.
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