Google Marketing Live 2026:
Watch the keynote on-demand

Your advertising edge lies in the Gemini advantage: Our best AI for your best ROI.

Explore the rapid transformation of Google Search from simple keyword matching, to a multimodal, conversational, and agentic experience.

Personalised and agentic Search and Shopping experiences means a quicker path from discovery to decision. AI Max and PMax makes your brand the answer.

Telstra shares how AI Max captured complex queries they never thought of, to drive a 52% increase in SIM orders and a 36% reduction in CPA.

YouTube is a brand-building powerhouse and a huge driver of conversions. Demand Gen is how you create and convert that demand.

In the age of AI, getting measurement right has compounding effects for your business. Connect and tag your data, measure causality, and compare with MMMs.

Eucalyptus founder shares how through rigorous measurement and placing big bets, he went from zero revenue, to a >$1B USD acquisition in 7 years.

Les Binet challenges efficiency obsession, offering a scientific approach to budgeting and balancing brand building with sales activation.