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Google Marketing Live 2026
Explore our latest product announcements
By adapting to queries in real-time, our AI-powered Search tools ensure your message stays relevant. This precision turns simple interest into tangible growth, making every search a competitive edge for your brand.
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Ads in AI Mode
A new generation of ad formats for the AI era of Search, turning your ads into the best answers.
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AI Brief
Steer AI to represent your brand, reach your audience and deliver on goals – all in your own words.
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Business Agent for Leads
Improve lead quality and count on ad agents to answer customer questions right through your ads.
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AI Max for Shopping Campaigns
Use your Merchant Center feeds to transform product data into dynamic Shopping ads that answer conversational queries.
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Improved Click-to-Call Ads
Let Gemini analyse calls to find top leads, skip time-wasters, and reveal what drives sales.
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RCS Message Ads for Business
Build instant trust by connecting with leads and nurturing them with text messaging.
You no longer need to choose between brand building and conversions. Fuel growth with Demand Gen, where creators meet AI-powered relevance to spark discovery, inspire decisions, and win new customers before they search.
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Campaign Type Attribution
Capture the full value of your conversions from Demand Gen to optimise and calibrate your campaigns.
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Google Maps in Demand Gen
Turn local discovery into foot traffic by serving high-impact Demand Gen ads directly on Google Maps.
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Affiliate Partnerships Boost
Turn creator trust into conversions by boosting affiliate videos directly within your campaigns.
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Creator Videos in Asset Picker
Effortlessly identify and boost high-potential creator videos directly within Demand Gen campaign setup.
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Product Videos at Scale
Scale hyper-personalised video ads by integrating Google Merchant Center product videos into Demand Gen campaigns.
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Multimodal Video Creation in Asset Studio
Scale production effortlessly by turning a single core concept into a diverse library of performance based YouTube ads.
Turn fragmented data into a roadmap for success. Our measurement solutions use AI to boost your ROI and optimise budgets, ensuring every dollar works harder.
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Meridian Budgeting in GA
Forecast budget shifts with precision by reconciling your MMM, MTA, and lift data in Google Analytics.
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Qualified Future Conversions
Accurate Cross-Channel budget forecasting with Meridian in GA360.
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Google Tag Gateway
Boost your conversions and improve the resilience of your measurement.
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Data Manager
Maximise AI performance by seamlessly integrating your data sources into one central hub.
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Meridian GeoX
Transparent, cost-effective geo experiments that anchor your marketing strategy in causal reality.
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Meridian Studio
Scale your measurement effortlessly by customising hundreds of MMMs via Meridian Studio.
Capture new shoppers and prime your brand for agentic commerce. Turn conversational intent into instant checkout, removing purchase friction while staying in control of your brand, customer relationships, and margins.
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Universal Commerce Protocol
Turn AI discovery into instant action with the Universal Commerce Protocol powered features on Google.
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AI Max for Shopping Campaigns
Use your Merchant Center feeds to transform product data into dynamic Shopping ads that answer conversational queries.
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AI Performance Insights
Grow sales using this Merchant Center tool mapping your AI search visibility against demand.
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Product Value Adjustments
Optimise profit by strategically adjusting conversion values based on your product priorities.
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Missed Opportunity Reporting
See missed growth opportunities with new visual illustrations on conversion volume and value lost.
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Commerce Media Suite
Maximise profit by linking retailer data with Gemini AI to optimise the entire shopper journey.
Transform your app into a high performance growth engine supported by agentic implementation. Power better results on iOS with robust new signals, more granular measurement, and advanced bidding strategies.
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App Connect
Unify your app’s full power across all campaigns for a seamless customer experience and maximum ROI.
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iOS App Campaign Advancements
Power better iOS results with robust signals, granular measurement, and advanced bidding.
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Deep link agent
Cut App deep link implementation from days to minutes with an AI agent that automates coding.
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App Connect in Ask Advisor
Prompt Ask Advisor for guided workflows to fix app deep links, set up bidding and import conversions.
Unify your brand ecosystem in Asset Studio to bring in assets, generate with Google AI, and run one-click tests. Drive ROI with Ask Advisor built with Gemini to optimise, troubleshoot, and build campaigns across surfaces.
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Asset Studio
Ingest, scale and measure your assets with Asset Studio.
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Multimodal Asset Generation
Generate policy-ready assets effortlessly by using natural language in our asset studio workspace.
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Creative Insights & Testing
Prove the value of your assets with frictionless A/B testing directly in Ad Editor.
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Ask Advisor
Drive ROI and collaborate seamlessly across all of your Google advertising platforms at once.
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Ask Advisor in Google Analytics
Discover customer insights, analyse campaign performance, and drive growth.
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Ask Advisor in Google Ads
Drive campaign growth by turning complex data into visualisations with simple prompts.
The Search Four to drive ROI
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Build and activate your Data Strength by connecting your data sources & maximising your signals in Data Manager and Google tag gateway.
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Align your Smart Bidding strategies to your business goals, steering Google AI to capture high-value outcomes for your business.
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Adopt AI Max for Search Campaigns and Performance Max with text customisation and final URL expansion to drive your goals.
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Unlock maximum opportunity by setting flexible budgets—daily or flighted— that unlock profitable growth.
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Follow best practices to boost your site’s visibility and engage more people as Google Search evolves.
Learn directly from our product experts in Search
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On demand
Prepare your campaigns for the new era of Search
Get a deep dive on leveling up your Search strategy with AI Max to ensure your brand shows up in the AI era.
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On demand
Unlocking Business Growth with Google Analytics and Measurement Studies
Data is the bridge between guessing and growing. Watch this to move beyond basic reporting and transform Google Analytics into a strategic profit center powered by AI.
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On demand
Drive Better Results through Accurate Data
In a world of evolving privacy standards, learn how to leverage Google’s powerful tools to capture more accurate data, gain deeper insights, and drive better marketing results.
The YouTube Four to drive conversions
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Prioritise Data Strength for Demand Gen by implementing sitewide Google tag, upgrading to Google tag gateway, and connecting your data sources in Data Manager.
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Align your bidding strategies to your goals and calibrate bids for sufficient conversion volume to fuel AI optimisation and sustained performance.
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Scale to high-value customers dynamically with optimised targeting, 1PD audience segments, and the new customer acquisition goal.
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Maximise performance through creative variety with image & video assets, including creator partnerships boost on YouTube.
Learn directly from our YouTube product experts
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On demand
Create and Convert Demand with Demand Gen
Learn about the latest features and best practices for Demand Gen to create and convert new demand when consumers aren’t searching, and ultimately drive more conversions at a ROI similar to social platforms.
The Commerce Four to drive sales
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Boost product discoverability and accuracy by enriching your product feed with more details and setting up your Brand Profile and Business Agent(1) in Merchant Center.
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Maximise Data Strength with Data Manager, Conversions with cart data, and Google tag gateway.
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Drive sales with AI Max for Search, Performance Max, and Demand Gen using flexible budgets and Smart Bidding. Plus, supercharge your Shopping campaigns by turning on AI Max.
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Future-proof your agentic infrastructure by evaluating Universal Commerce Protocol(2) and using Google Pay for frictionless payment.
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Follow best practices to boost your site’s visibility and engage more people as Google Search evolves.
Learn directly from our Commerce product experts
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On demand
Unlock AI Performance: Master your Data Strength
Learn how Google’s innovative Data Strength solutions, like Google Tag Gateway and Data Manager can transform your data into real results.
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On demand
Prepare your campaigns for the new era of Search
Get a deep dive on leveling up your Search strategy with AI Max to ensure your brand shows up in the AI era.
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On demand
Create and Convert Demand with Demand Gen
Learn about the latest features and best practices for Demand Gen to create and convert new demand when consumers aren’t searching, and ultimately drive more conversions at a ROI similar to social platforms.
The Apps Four to drive growth
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Build your data strength with the latest Google Analytics for Firebase SDK (with on device conversion measurement for iOS apps) and unlock more comprehensive 3P reporting with Integrated Conversion Measurement.
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Align your bidding strategies with your unique business goals with AI-powered Smart Bidding strategies.
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Drive deeper impact with High Engagement formats for your creative assets.
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Drive seamless user journeys and boost conversions from your loyal app users with App Connect and app audience re-engagement.
Learn directly from our product experts on Apps
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On Demand
Winning strategies for iOS apps with Google
Learn how to reach new audiences on iOS with Google’s latest performance and measurement advancements on iOS.
Join us Live for Google Marketing Live 2026
Happening August 11th, tune in for the biggest product announcements across Search and YouTube and leave with ideas, tactics, and AI-powered tools you can put into action.
