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Want to create a new Google Ads account?

You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Get access to personalized recommendations, expert support, and more. Sign up for Accelerate with Google
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See the latest Google Ads product [[announcements]]

Discover the most recent Google Ads news and announcements to help you achieve your advertising goals.
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Lead Generation
Online Sales
Offline Sales
Awareness and consideration
App engagement

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Demand Gen Drops title card with logo and lightbulb iconography.
January 22, 2026

See the newest product features in January’s Demand Gen Drop.

The UI of Asset Studio including a promotional banner for Nano Banana Pro, the new AI-powered image generation model now available in Google Ads.
December 12, 2025

Nano Banana Pro is Live in Google Ads!

Introducing Nano Banana Pro: Our Most Advanced Image Generation Model, Now in Google Ads.

Graphic showing all the top Google Ads launches of 2025
December 8, 2025

Google Ads Highlights of 2025

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November 6, 2025

Access new inventory and channel performance reporting in Performance Max campaigns

This year, advertiser feedback has fueled significant improvements to Performance Max (PMax) campaigns, and we’re continuing to help you reach your audience and gain more visibility with two key updates.

November 12, 2025

Google’s AI advisors: agentic tools to drive impact and insights

Unlock Ads Advisor & Analytics Advisor. Get instant insights, troubleshoot, optimize campaigns, and take action. Coming this December.

Introducing Demand Gen Drops to help you stay on top of what’s new and drive results.
September 18, 2025

Introducing Demand Gen Drops to help you stay on top of what’s new and drive results.

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September 11, 2025

See what’s new in Google Ads for Lead Gen

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September 10, 2025

See what’s new in Google Ads for Retail

Google Ads campaign construction flow with in-product nudge UI
August 20, 2025

How Google is bringing Web & App advertising together in Google Ads

Guide customers from initial web discovery to becoming loyal app users with Google Ads’ new integrated web and app advertising features.

Unlock more visibility and control in Performance Max
August 7, 2025

Unlock more visibility and control in Performance Max

Learn about the newest controls and reporting features in Performance Max.

July 30, 2025

3 new ways to unlock your iOS App campaign performance

New ad formats, AI-powered tools and privacy-centric measurement can now make campaign performance even better.

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June 12, 2025

YouTube follow-on views optimization now available in Demand Gen campaigns

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May 21, 2025

Google Marketing Live 2025: Your roundup of announcements

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May 2, 2025
AI Essentials

Enhance your conversion measurement and ad performance with Google tag gateway for advertisers

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April 24, 2025

A new accelerated checkout experience is now available for Demand Gen Campaigns in the US

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Lead Generation

Online Sales

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