Inside Creative Drop #2: Fresh AI features to get your campaigns holiday-ready

The holiday shopping season is here - and scaling festive, on-brand creative across languages, channels, and screens just got faster and easier. Welcome to Creative Drop #2, part of our monthly series bringing you fresh news, product features, and actionable tips straight from our Google Ads Product teams.

In Drop #2, we’re unpacking three ways to get your holiday campaigns ready with Google AI:

1. Holiday-ready Text: Quickly localize holiday campaigns into new languages

Reaching holiday shoppers in new languages shouldn’t require exporting spreadsheets or jumping between disconnected translation tools. With AI Campaign Translation, you can localize, review, and launch campaigns right inside Google Ads across 15 languages, including Spanish, French, German, Portuguese, and more.

💡 Pro-Tip from Mindy Lin, Product Manager on Google Ads: “Review the new, translated campaigns in a Paused state to make any adjustments needed! Lock in your exact brand tone, after translation, before your holiday campaigns go live.”

2. Holiday-ready Images: Turn everyday product images into on-brand, festive ads

Refreshing your creative library for peak season doesn’t require a new winter photoshoot. With Multimodal capabilities in Google Ads Asset Studio, you can turn the everyday product photos you already have into festive winter or gifting scenes while keeping your assets brand-compliant.

💡 Pro-Tip from Charles Boyd, Product Manager on Google Ads: “Import your Brand Guidelines PDF to lock in your colors, fonts, and keyword rules, alongside 4 to 5 real product angles. And be specific about seasonal lighting in your prompt - like “warm holiday table lighting” or a “snowy outdoor backdrop”.”

3. Holiday-ready assets for use on YouTube: Get higher-quality video, faster with Gemini Omni 1.2

No production crew? No problem. Meet Gemini Omni 1.2 our updated video generation model from Google DeepMind. Get stronger consistency and faster more effective video creation at scale with multimodal video creation in Asset Studio. Create videos across horizontal, vertical and square ratios for your YouTube and Google campaigns.

💡 Pro-Tip from Max Hagler, Product Manager on Google Ads: “Run a simple A/B test in your Ad Editor with two different opening visual hooks in the first 3 seconds - and include both vertical and horizontal videos to capture holiday shoppers across every screen.”

Ready to create? Start with Google Ads Asset Studio today to get your campaigns holiday-ready.