Sign in with Google Learn how to win the
AI-Powered holiday season
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Boost product discoverability and accuracy by enriching your product feed with more details and setting up your Brand Profile and Business Agent(1) in Merchant Center.
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Maximize Data Strength with Data Manager, Conversions with Cart Data, and Google Tag Gateway.
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Drive sales with AI Max for Search, Performance Max, Demand Gen with feeds, creator partnerships, and AI Max for Shopping. Set flexible budgets, Smart Bidding, and New Customer Acquisition to unlock profitable growth.
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Future-proof your agentic infrastructure by evaluating Universal Commerce Protocol(2) and using Google Pay for frictionless payment.
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Follow best practices to boost your site’s visibility and engage more people as Google Search evolves.
Attend upcoming events to learn directly from our Commerce product experts
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Sep 30 at 11 AM PTThe YouTube Advantage: Unlock retail performance with Demand Gen
Level up your strategy to make your ads more shoppable on Google and YouTube, with tips and best practices to drive retail sales with Demand Gen.
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On demandSupercharge the holidays with the Commerce Four framework
Learn how to go from rigid seasonal planning to agile, AI-driven execution to capture unpredictable holiday demand with the Commerce Four framework.
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On demandBuilding for the Future of Commerce: Holiday Readiness with Merchant Center
Unpack how to build and enhance your Merchant Center for better reach on Search, Shopping, YouTube, AI surfaces, and more, driving more holiday sales.
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AI Max for Search Campaigns
Enhance ad experiences with more control using AI Brief and new text disclaimers.
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AI Max for Shopping Campaigns
One click toggle to turn on text customization and final URL expansion for shopping campaigns.
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New Customer Acquisition Modes
Reach net-new audiences not yet searching for you by targeting prospects with enhanced controls.
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Smart Bidding Exploration in Shopping
Expand your reach across Search and Shopping to capture traffic from more diverse sources.
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Loyalty features
Showcase exclusive member pricing and shipping on Google to acquire and retain high-value shoppers.
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AI Performance Insights
See your brand’s AI share of voice and get actionable steps to capture conversational demand.
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New Customer Acquisition Modes
Reach net-new audiences not yet searching for you by targeting prospects with enhanced controls.
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Product Feeds Expansion
Turn your Demand Gen ads into a storefront with Product Feeds, expanding to new formats and verticals.
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Affiliate Partnerships Boost
Turn creator trust into conversions by boosting affiliate videos directly within your campaigns.
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Checkout Links
Accelerate purchases by directing high-intent users from video ads straight to checkout.
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Business Agent in YouTube Ads
Business Agent in YouTube Ads bridges the gap between video inspiration and purchase confidence, delivering highly qualified, high-intent traffic.
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Missed Opportunity Reporting
Visually illustrates the conversion volume and value lost due to insufficient bids or budgets for a previous time period.
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Conversational Attributes
Optimize your feed with data attributes designed for discovery in the conversational commerce era.
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UCP integration hub in Merchant Center
Configure, test, and launch new Universal Commerce Protocol-powered features on Google.
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Ask Advisor in Merchant Center
Unlock growth and resolve issues instantly by chatting directly with your product feeds.
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Loyalty features
Showcase exclusive member pricing and shipping on Google to acquire and retain high-value shoppers.
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AI Performance Insights
See your brand’s AI share of voice and get actionable steps to capture conversational demand.
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Video link
Enrich your listings with product videos by connecting your GMC feed to Demand Gen campaigns
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Business Agent in YouTube Ads
Business Agent in YouTube Ads bridges the gap between video inspiration and purchase confidence, delivering highly qualified, high-intent traffic.
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UCP integration hub in Merchant Center
Configure, test, and launch new Universal Commerce Protocol-powered features on Google.
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Ask Advisor in Merchant Center
Unlock growth and resolve issues instantly by chatting directly with your product feeds.
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Data Manager
Maximize AI performance by seamlessly integrating your data sources into one central hub.
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Google Tag Gateway
Boost your conversions and improve the resilience of your measurement.
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Qualified Future Conversions
Accurate Cross-Channel budget forecasting with Meridian in GA360.
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Attributed Brand Searches
Reveal the true impact of demand creation ads by measuring organic brand searches.
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App Connect
Unify your app’s full power across all campaigns for a seamless customer experience and maximum ROI.
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Deep link agent
Cut App deep link implementation from days to minutes with an AI agent that automates coding.
