The 2025 Google Ads Impact Awards

Meet the Winners
-
AI EXCELLENCE - INDIVIDUALBrandon Peña, 787 CoffeeDrove unprecedented traffic and sales with visionary use of AI, from generating insights to creative storytelling, AI driven personalization, video ad optimization and more
-
AI EXCELLENCE - AGENCYEssenceMediacom & ChoreographPioneered a bold, innovative approach to Programmatic Media, redefining advertising effectiveness to enable Indeed’s sustainability goals by reducing programmatic campaigns’ expected carbon emissions by 19%
-
AI EXCELLENCE - BREAKTHROUGH AGENCYSearchKingsExemplified best-in-class agency-client partnership, leveraging AI to drive a 184% increase in qualified leads with twice the efficiency
-
CREATIVE IMPACT - INDIVIDUALLuke Hubbard, adMixtBest-in-class full-funnel AI-powered ads strategy helped Mizzen + Main stand out and increase month-over-month revenue by a record 97% during March Madness
-
Creative Impact - AgencyMissionOne Media Powered By AdlucentHarnessed Google AI to unlock deep analytical insights from creative assets, fueling an innovative strategy that drove exceptional performance for James Avery
-
DATA INNOVATION - INDIVIDUALMeghan Parsons, Ignite VisibilityRevolutionized a data-first approach to optimize media mix and bidding strategy to drive 17% YoY revenue surge during Cyber weekend
-
DATA INNOVATION - AGENCYiProspectCutting edge use of predictive audiences to craft an integrated data framework, scaling operations and elevating Anthropologie’s conversion rates, engagement and success
-
MEDIA ACHIEVEMENT - INDIVIDUALShad Jafari, MejuriIndustry leading use of AI across Google and YouTube drove record growth during Black Friday period, with conversion volume up 42% with a 35% ROAS increase
-
MEDIA ACHIEVEMENT - AGENCYSpark FoundryPioneered an AI-driven automation strategy that captured surging demand from fliers and unlocked a new era of highly valuable bookings