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Impact by the numbers
210%
Increase in conversion value after importing offline conversions
60%
Increase in conversion volume by connecting offline and online data
54%
Reduction in cost per acquisition by pivoting from lead volume to value
The winning formula
The challenge
Dermapure hit a growth paradox where a 550% increase in leads resulted in zero revenue growth. The algorithm was optimizing for form submissions instead of patients who actually showed up and spent money.
The approach
Glassroom rebuilt the measurement strategy from the ground up by turning offline CRM data into a predictive engine.
This innovative new model used Enhanced Conversions for Leads and a value-based bidding strategy to help Google AI assign a 12-month expected lifetime value to every prospect, training the algorithm to hunt for high-margin new patients instead of form fillers.
The results
The resulting shift from focusing on cost per lead to return on ad spend was immediate. Conversion value grew 210%, new patient lead volume rose 167% year-over-year, and cost per acquisition dropped 54%. The algorithm now improves on its own, month over month, as offline CRM data flows back in continuously.
By reconnecting media spend to offline commercial reality, Glassroom turned Dermapure’s digital marketing into a high-velocity profit engine.
