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Impact by the numbers
35%
Revenue increase from transitioning to Performance Max
31%
ROAS improvement from investing in AI-powered solutions
3X
Increase in incremental bookings lift at an improved 2X incremental ROAS
The winning formula
The challenge
Faced with diminishing Standard Shopping returns, VistaPrint needed a scientific way to test that an AI-first model using Performance Max would unlock new revenue, and determine how to maximize value between it and Google Search.
The approach
By leveraging a strategy to test, validate, and scale, VistaPrint ensured that any structural shifts were supported by evidence, allowing it to consolidate budgets into Performance Max and optimize everywhere at once.
Conversion Lift studies and geographic market experiments captured the holistic impact of omnichannel inventory, while Demand Gen and Brand Lift studies fueled mid-funnel consideration.
The results
The results were conclusive. Performance Max drove a 35% revenue increase over Standard Shopping, with geographic experiments proving it could scale efficiently – delivering a 31% ROAS improvement and 14% more bookings.
The results proved that when Google Ads AI-led automation is guided by human strategic intent, it can create a scalable, high-velocity framework.
