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Impact by the numbers
50%
Lift in incremental conversions generating revenue at a 3.8x ROI
60%
Increase in assisted conversions across Performance Max campaigns
105%
Increase in video completions across YouTube and Connected TV placements
The winning formula
The challenge
Spray-Net needed to generate more high-quality homeowner leads for its franchise network while maintaining cost efficiencies.
The approach
SearchKings believed homeowners respond better to seasonal creative, and needed to create relevant localized content at scale without breaking the bank.
Using Google’s AI tools like Veo, Gemini, and Lyria, SearchKings built a library of fully realized 30-second commercials with seasonal home-decay triggers. A custom Gemini Gem acted as an automated brand guardian, reviewing every asset for compliance at lightning speed.
The results
This AI-orchestrated creative approach saved $37,000 in production costs and compressed production timelines down to 48 hours, all with impressive results. Video completions on YouTube and connected TV increased 105%, and Spray-Net saw a 50% lift in incremental conversions, along with a 60% in assisted conversions across Performance Max campaigns.
By retooling its client’s creative approach using Google AI, SearchKings delivered a high-fidelity campaign that would have otherwise been out of budget.
