Sign in with Google 
Impact by the numbers
92%
Increase in customer revenue by leveraging tROAS bidding
314%
Increase in conversions by implementing Enhanced Conversions
21%
Improvement in return on ad spend using Performance Max, AI Max for Search, and Demand Gen
The winning formula
The challenge
WordPress powers 43% of all websites globally but had zero marketing spend as recently as 2022.
Brainlabs Digital was tasked with building an AI-powered expansion framework that could scale from 2 markets to 21 without breaking efficiency.
The approach
Creating a consolidated campaign structure, Brainlabs Digital standardized “domains, blog, and hosting” ad groups across all regions to accelerate the AI learning cycle. AI Max helped enable reach beyond keyword-constrained targeting in low-awareness markets. To capture high-intent demand and build brand awareness in emerging markets, Brainlab Digital layered Performance Max and Demand Gen over a broad match Search foundation.
The results
This orchestration allowed portfolio bidding to hold a consistent return on ad spend (ROAS) efficiency target, even as spend doubled across new markets. Between 2024 and 2026, revenue surged 90%, outpacing a 59% rise in spending.
Brainlabs Digital proved that using Google Ads’ AI-powered tools to create a smarter architecture can provide global scale without otherworldly budgets.
